The campaign began on 24 March 2008 with the first game, Spot the lemon, designed to draw contestants to the brand's website by means of conventional and media-rich banners that are placed on popular websites.

After the first week, 2100 entries were received, with 60% of consumers signing up for the newsletter. An average online campaign will usually achieve a click-through rate of 0.3%. This campaign, however, is claimed to have achieved a rate of between 2,82 and 3,86% so far, and there are still four more weeks to go with a second game to be launched mid-April.

Spot the lemon offers consumers the chance to click their way to the lost lemons alongside a beach or bar scene for a cash prize of R15 000. The aim is to see how many lemons the contestant can find with six clicks.

The second game, Falling lemons, begins on 14 April and contestants have to catch as many lemons as possible within 30 seconds. Scores will be posted on the Savanna Catchers' Wall of Fame and contestants stand the chance to win the cash prize and other great prizes.

The campaign will run until 5 May 2008 and contestants can compete via the campaign's partner sites or by going to http://www.savanna.co.za

[3 Apr 2008 14:20]

Share this page (Tell me more)

Click on one of the links below to share this page on a social bookmarking website. To read more on social bookmarking click here