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Picture Tree delivers for Wimpy and Debonairs
Issued by: Kezi Communications

Picture Tree's directors have teamed up to create a buffet of food commercials over the last two months. The recently completed commercials for Wimpy and Debonairs are currently on air and are the result of a crossover between the directing styles of three of Picture Tree's directors: Alan Irvin, Gersh Kgamedi and Ian Difford.

Click here to view the ad [3MB]
The first of the commercials, directed by Alan, demonstrates just what it takes to clean up after Wimpy's new Super Saucy Ribs. The spot, shot on location at an underground parking lot, shows a stuntman and brave performance artists being hosed down by a high pressure spray. The commercial, shot at 1000 frames per second with the Tornado camera, is sure to join the ranks of the much loved Wimpy commercials shot by Alan.

The two new Debonairs spots shows how two directors can team up, to bring their own skills set to the shoot. Ian Difford, a specialist tabletop director, shot all the food elements, with Gersh Kgamedi contributing the performance and comedic elements. The commercial for the new Triple Stack pizza, is a tongue-in-cheek look at the new offering. A family orders the Triple Stack, only to find, upon delivery, that dad has chosen to enjoy the meal with the delivery guy outside his house, rather than have to split it three ways with his family. The second commercial features the Real Deal offer.

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Picture Tree is a dynamic boutique commercials production company that produce and direct local and international television and cinema commercials. Our four in-house directors are Ian Difford, Alan Irvin, Gersh Kgamedi and Oscar Strauss - overseen by Executive Producer, Gary King.- more....

[30 Jun 2008 13:24]

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