Greg Gray directs new MTN "Jugglers" commercial

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The MTN "Jugglers" commercial ties in with the newly launched MTN Business strategy which has been developed by MetropolitanRepublic and Jupiter Drawing Room.

According to Paul Warner Executive Creative Planner for MetropolitanRepublic, "We used a visual metaphor of juggling to illustrate the power of two in business. This involved scouting the world for the top juggling duo to pull this off."

Director Greg Gray of Velocity Films and Warner then worked with the juggling duo to develop a specific sequence for the ad from the juggler's repertoire of juggling “formations” before shooting began. In the edit process an interesting sound track from RJD2's Deadringer album was secured to complement the engaging juggling routine and the result is a striking piece of film that successfully highlights the benefits of a partnership in business.

Click here to view this ad (4MB).

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Velocity's philosophy is quite simply to provide the best creative commercials at the best production values. We want our clients to enjoy a professional shooting experience and return to work with us again.- more....

[24 Apr 2008 11:01]