The new Allan Gray commercial directed by Greg Gray of Velocity Films for agency King James is a detailed piece of filmmaking that draws the viewer in, using a timeless fable to convey a thought-provoking analogy.
Images of abandoned cars and townfolk rushing with suitcases are some of the scenes used to engage the audience. According to Peter Carr, executive Producer at Velocity Films, "Greg Gray's attention to detail in the styling, the casting and their performances is superb. This is a great idea with a strong message and one that is enjoyable to watch.
"It's a classic example of 'if you're going to interrupt a good television program, make sure the commercial is as entertaining as the program itself.'"
Visit our PRESS OFFICE: Velocity's philosophy is quite simply to provide the best creative commercials at the best production values. We want our clients to enjoy a professional shooting experience and return to work with us again.- more....