China's economic revolution in a box
By: Naseem Javed
With the Olympic Games set to start in a few months, China has a lot to prove about its place in the global economy. After years of doing the manufacturing work for Western interests, China has learned a thing or two and is now striking out on its own.
Come 24 August, when the Olympic Games start with music and hymns and the torch lighting the flame, the global spotlight will land on Beijing, and when the athletes march in unison to their beautifully orchestrated national anthems, in the ultra-modern stadium, the whole world will witness a sleeping giant awaken to create a global shock wave.
Like a nicely packaged little gift box, a highly intense global consumer revolution will be let out to create ripples in global image and perception. Like a tsunami, it will mostly wash over the busy production facilities of hundreds of nations far away.
China, the world's largest nation, also is the world's largest factory, satisfying the needs of consumers all over the globe with fascinating ease, high value and economical products. It has begun to nurture new trends in mass consumer goods, technology, fashion and all other aspects of life that have now influenced a new global nouveau consumerism.
Read the full article here.More by Naseem Javed
More...ABOUT THE AUTHOR
Naseem Javed, recognised as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of
Naming for Power. He founded ABC Namebank International (
www.abcnamebank.com), an image and branding consultancy over 25 years ago. Comments:
nj@njabc.com.
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