The objective of the World Digital Publishing Conference is to give successful revenue-making strategies and ideas for content within the digital media landscape. The two-day event will demonstrate how newspaper companies are making money from citizen journalism, cross-media advertising, web, TV and mobile channels. Buckland's Digital Revenue-Making Innovations topic will focus on how publishers should approach user-generated content (UCG).

Caroline Little, CEO of the Washingtonpost.Newsweek Interactive, US, will be a keynote speaker on 'Monetising Digital Amid Marketplace Challenges'.

Other highlights of the World Digital Publishing Conference programme:

• Digital Revenue-Making Innovations with
  • Manual Mirat, CEO, Prisacom, Spain
  
  
• Digital Content Innovations featuring:
  • Gary Clarke, director of business development, Amazon Kindle, US
    
  • Eric Scherer, business development director, Agence France Presse
  
  
• Mobile Advertising Opportunities including:
  • Frederik Oscarson, CEO, Mobiento Mobile Marketing, Sweden
    
  • Jorma Harkonen, Director, Bonnier's MTV3 mobile strategy, Finland
  
  
• Merger and Acquisition Strategies for the 21st Century with
  • Frédéric Sitterlé, new media director, Le Figaro, France

For more information on the programme and speakers, go to www.wan-press.org/digital2008/.

Readership Conference

The 2008 Readership Conference, a joint event for editors and publishing executives formerly known as the Editor & Marketeer Conference, will examine how newspapers are exploiting the opportunities of a dynamic multi-media environment to build new audiences in both print and on digital channels.

William Powers, media critic for the US-based National Journal and author of Hamlet's Blackberry: Why Paper is Eternal, will give the keynote address on "The Eternal Power of Print". He will explain why print will endure beyond the digital revolution and remain a part of our private and business lives forever.

The conference will focus on:


• New audience strategies:
  • Thomas Drensek, MD Axel Springer, Ahrensburg, Germany
    
  • Randy Bennett, VP, audience development, Newspaper Association of America
    
  • Mary Lou Fulton, VP audience, Bakersfield Californian, USA
  
  
• Making life easy for readers:
  • Mario Garcia, president, Garcia Media, USA
    
  • Stephen Gray, MD, Newspaper Next Project, American Press Institute
  
  
• The new newsroom: broadcast, print, web:
  • Valery Levchenko, RIA NOVOSTI
  • Russian News & Information Agency
  
  
• The new newspaper opportunity:
  • Sören Karlsson, editor-in-chief, hd.se, Sweden
  
  
• Shaping the Future of the Newspaper:
  • Steve Auckland, MD, Metro, Associated Newspapers, United Kingdom
    
  • Dr. Christian Ortner, editor-in-chief, Vorarlberger Nachrichten, Austria
The conference will also include the presentation ceremony for the 2008 World Young Reader Prize, sponsored by Norske Skog, the global paper producer, as part of its support for WAN's Newspapers in Education Development Project.

For detailed information on the programme and registration, go to www.wan-press.org/amsterdam2008/.

Register for both events and save 25% on the second registration. Full details at www.wan-press.org.

[27 Aug 2008 09:00]

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