Shake Interactive acquires share of Mybeat Interactive

Mybeat specialises in mobile interactive platforms and mobile media creation. The company rose to fame in 2003 when it launched an innovative mobile media service in conjunction with 5FM that allowed listeners to find out what song is playing on the radio from a mobile phone.

Shake and Mybeat have collaborated on a number of projects since 2006. Today's deal means that Shake clients gain further access to Mybeat's proprietary mobile messaging software, mobile campaign experience and mobile marketing expertise. The move extends Shake's existing mobile offering for agencies and clients, which includes some exciting developments in the mobile search space.

Shake currently provides integrated digital marketing campaigns for customers around the world, including Media 24, Associated Northcliffe Digital, Pigg's Peak casino, Hewlett-Packard, Sasol, Nissan UK, Jaguar UK and Land Rover UK.

“It has been said many times before, but the reality is that the mobile phone is the primary way of accessing the Internet for many South Africans, and indeed across most of Africa. Companies and agencies ignore this vibrant channel to market at their own peril. We are delighted to be able to bolster our current offer of a wide-reaching range of digital options, including mobile, with this tie-up with Mybeat,” said Daniel Aufrichtig, managing director of Shake Interactive SA and Executive Development Director of the Shake Group.

“Mybeat has grown from strength to strength since 2000 and an active partnership with Shake is exactly what we need to take the company to the next level. We are looking forward to maximizing the potential of our technology through integrated campaigns with Shake's clients here and abroad,” said Wayne Silbermann, managing director of Mybeat Interactive.