Ongoing training is at the heart of any effective organisation's success. This is especially true in the fast-moving world of online marketing, where technology is constantly changing and where people are staying in their jobs for shorter periods of time.
Now, more than ever, it makes sense to invest the time and effort into creating a sound training infrastructure for your organisation. In a world where people are more mobile than ever before, investment in training will help you to attract and retain staff. One of the most consistently mentioned draw cards for job seekers is training opportunities.
There are many benefits that you'll derive from a substantial company training programme. If your people are properly trained, they will be able do their job more effectively and with fewer mistakes. This makes them and your company more valuable to your clients, and ensures that you constantly provide better levels of service.
A solid and well-implemented training strategy can also save you time and money over the longer run and enable you to grow in size more quickly.
Trained people who feel competent at what they do are far more likely to stay with you - this feeling of competence is immensely empowering and empowered employees are fulfilled ones.
Developing a training strategy is time consuming, and it can seem like a daunting task. Developing effective training programmes requires an advanced product and technical understanding coupled with the ability to think like a novice.
One has to remember that not everyone has the same background understanding. It is important to approach training with the appropriate levels of empathy, attuned to the needs of the people being trained. Here are some basic steps to follow:
Define what you need to know. Break down this knowledge into basic, intermediate and advanced grades.
Decide whether you have the skills, expertise and time to offer internal training, or whether you should outsource your training.
Ensure that your team is trained regularly because both your business requirements and what your technology can do change over time.
Measure the effectiveness of your training. You might not see the benefit in revenue right away, but other ways to measure effectiveness are the time taken for a new staff member to get up to speed and the improved accuracy of work.
In the online marketing technology space, our training services empower you to get the most from your online marketing technology investments. We can help you to understand what your requirements are and the level of training that your staff members will need. Our trainers are all subject matter experts, and can provide you with orientation training, tiered product training, ongoing skills audits, and new feature webinars.
ABOUT THE AUTHOR
Richard Mullins, director at Acceleration, opened Acceleration's Johannesburg office in 2000. Richard has played an instrumental role in the growth of Acceleration in South Africa, working with clients to identify their online marketing needs and establish effective online marketing strategies that deliver superior results. This is achieved through the implementation of technology services such as Advertiser and Publisher Ad Operations, Email, Paid Search and Site Analytics.
Richard's career includes tenures at Ogilvy and Mather and Saatchi & Saatchi where he worked with clients such as Unilever, Sun International, Nedbank Guinness, Toyota and M-Net.
Richard completed an honours degree in Communications.
Visit our PRESS OFFICE: Acceleration helps its customers get the most from their online marketing investments by getting technology, people and processes to work in harmony.- more....
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