MTN's sponsorship of the domestic limited overs championship is an attempt to boost the popularity of this form of cricket. The role of the desktop communicator is to provide cricket fans with something unique and original, as well as grow the cricket audience through delivery of informative and up-to-date news content.
If it's easy for fans to follow the tournament, there will be a much greater incentive for them to come down to the stadiums and support their team.
The MTN Desktop Communicator features a gallery, team profiles, fixtures and results, an updated log, as well as a range of statistics, such as the highest run scorer, the leading wicket taker (Juan Theron with a record beating 32 wickets), best economy rate, and the highest number of catches (Pierre de Bruyn with 11).
And for the total novice there is a handy guide to one-day cricket, including scoring, the new rules, umpire signals and fielding positions.
News and podcasts were supplied by The Times, and the remaining content was captured using a simple browser based content management system.
User-selected look & feel that reflects the team they support
On installation the user is prompted to select the team they support. If they don't have a favourite team they can also choose to be neutral.
Their selection decides the skin for the desktop communicator - there is a separate skin for every team in the tournament, as well as a default MTN skin for people that do not have any preferences.
Users can also change their skin at any point, for example if they decide to swop allegiances mid-way through the tournament - they simple select the team from a dropdown list and the skin is updated.
The battle for the desktop
Desktop communicators are a permanent branded presence on the user's desktop. Content is pushed direct to the user, bypassing email and the web and their associated pitfalls. They therefore provide a direct channel of communication and can be used to distribute a variety of content, from breaking news and critical alerts, to internal communication and highly targeted marketing content.
The persistence of a desktop communicator helps to entrench the brand and to create a powerful emotional link between the content and your brand. It also helps to drive repeat traffic to your website, enhancing brand interaction and creating a community of regular users.
Visit our PRESS OFFICE: d6 is a whole new way of communicating. Whether you're talking to your staff, publishing a blog, distributing content or broadcasting an event, d6 can help get your message through.- more....
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