Issued by: CADEK Media


It is also the event where media buyers and brand agencies will gather to find the latest opportunities for their clients.

Exhibitors include: Advertising, Brand and Design Agencies, Publishers of magazines and specialist titles, Advertising brokers, Radio & TV sales, Training Institutes, Suppliers to media industry, On-line Publishers and Services, Media Monitoring, Printers and Print Services, Outdoor Advertising, Multi Media Presentations, Internet & Mobile advertising solutions, Point of Purchase/Display, New Technologies and more.

One of the main attractions during this event is the WORKSHOP which will see fantastic presentations where you can learn about trends and new technologies, discover new advertising opportunities and listen to industry leaders. Our speakers include Mike Abel (Ogilvy SA), Jeremy Maggs, Chris Moerdyk, Thebe Ikalafeng, Andrew Human (MD of The Loerie Awards) and other interesting speakers. Attendance is free and seating will be on a first-come-first-serve basis.

The Venue: Cape Town International Convention Centre, South Africa

The Media R.A.P. (Rooftop After Party) is a great opportunity to network with the media industry, clients, exhibitors and role players in a relaxed atmosphere. This social event will soon become one of the highlights on the media and advertising industry's calendar. Guests will relax while enjoying entertainment, fine food and wine. R350 pp. Tickets available from the organisers or www.mediaexpo.co.za

For more information call CADEK Media (the organisers) at 021 855 4750, visit www.mediaexpo.co.za or simply SMS the word EXPO to 33090.


PROGRAMME:

Wednesday 7 May 2008

11:00 INTERNET MARKETING - Robin Parker (BizCommunity.com)
Robin Parker is the MD of Bizcommunity.com. His experience spans across Africa, from journalism to sales and marketing. Robin was a founding director of iafrica.com; group head of marketing and media for the African Lakes Corporation; and CEO of MiContent mobile media.

12:00 MOBILISE YOUR MARKETING - Eddie Groenewald (Multimedia Solutions)
Eddie is a trained transmission architect. He has 18 years of experience and worked for Telkom, Siemens and the RF Group. Eddie will introduce you to the future of direct and instant marketing.

13:00 THE ENEMY OF GREAT IS GOOD - Andrew Human (Loerie Awards)
Voted “Advertising Industry Person of the Year” in “The Annual” in 2007, Andrew heads SA's leading creative awards - the “Loeries”. He shows us what makes great communication and why creativity and innovation is key to brand success. Includes a DVD presentation and info on the 2008 awards.

15:00 NEW MEDIA PUBLISHING - Navneet Taori (Pressmart)
Navneet has over 10 years experience in the IT industry. He joined Pressmart to set up the Digital Delivery and Archive Digitization business and has been working with the publishing industry for many years. He will talk about Pressmart's experiences with New Media Delivery of Publications.

16:00 AD VERIFICATION & ANALYSIS - Nanzala Mwaura (Steadman Group/Monitoring SA)
Nanzala Mwaura is a Kenyan with a post-graduate in Mass Communication and an MBA in Strategic Management. Nanzala is the Country Manager for The Steadman Group in South Africa. Monitoring South Africa has recently partnered with The Steadman Group to offer Ad Verification & Analysis in South Africa.

17:00 PROFITABLE WEBSITES - Mike Perk (World Wide Creative)
Mike Perk is the Web Marketing director of World Wide Creative - A UK and SA based web marketing company. Mike has written for numerous publications around the world and is a lecturer on the highly successful UCT Graduate School of Business ‘Nomadic Marketing' Course.


Thursday 8 May 2008

11:00 THE FUTURE OF ADVERTISING - Mike Abel (Ogilvy)
Head hunted by Ogilvy in 1993, Mike has handled some of the bluest chip brands in SA during the last 15 years. He was awarded “Agency Leader of the Year” by Financial Mail in 2006, the same year in which he became COO of Ogilvy SA. Come listen to his views on the future of advertising.

12:00 THE THING CALLED CRM - Susan Moerdyk (Ipsos-Markinor)
Susan is an MBA graduate and the Business Unit Director of Client Relations at Ipsos-Markinor. She is primarily involved in building strong client relations and has extensive experience on the topic. You will be introduced to CRM based on the findings of Ipsos-Markinor surveys.

13:00 THE ENEMY OF GREAT IS GOOD - Andrew Human (Loerie Awards)
Voted “Advertising Industry Person of the Year” in “The Annual” in 2007, Andrew heads SA's leading creative awards - the “Loeries”. He shows us what makes great communication and why creativity and innovation is key to brand success. Includes a DVD presentation and info on the 2008 awards.

14:00 BUILDING YOUR BRAND - Thebe Ikalafeng
Thebe Ikalafeng is recognised as one of the country's top 10 thinkers and dubbed “Mr. Brand” by the Mail & Guardian. He is the founder of The Brand Leadership Group and a non-executive director of Mercantile Bank Holdings and Foodcorp. Visitors will be inspired to build better brands.

15:00 CONSUMER OF THE FUTURE - Chris Moerdyk
Chris is the former head of strategic planning and public affairs for BMW SA. He spent many years in ad agencies, and was a director of Lindsay Smithers-FCB in KZN. Find out more about the demands of the consumer of the future and what they will expect from media and marketers.

16:00 ASKING TOUGH QUESTIONS - Jeremy Maggs
Jeremy is a radio and television presenter of 20 years standing. He's just been appointed as senior anchor on e-tv's new 24 hour news channel. He was presenter on SAfm and an editor at Financial Mail. He is currently editor of the Journal of Marketing and “The Annual”.

18:30 MEGA MEDIA R.A.P. - CTICC Roof Terrace
Come to the MEGA MEDIA R.A.P. (Rooftop After Party). This is a great opportunity to network with the media industry, clients, exhibitors and role players of the expo. Relax while enjoying the entertainment, fine food and wine. R350 pp
Tickets available from the organisers or www.mediaexpo.co.za

Visit our PRESS OFFICE: CADEK Media specializes in advertising (below the line), publishing and exhibitions. We offer a full range of services in each of these fields to enable you to successfully outsource all processes involved. When CADEK Media is involved, you can… Consider it done!- more....

[6 May 2008 11:33]

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