Media back search gets a new meaning

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Monitoring South Africa (MSA) is coming to the party with yet another improvement on our services to our clients. The recent launches of new products in our print and broadcast departments has afforded us the opportunity to improve on our back search facilities by launching the Back Searches-on-Tap product. This new product will be available from January 2008 to all current and new clients.

Clients will be able to request backdated information on certain campaigns, launches or other topics in the media. MSA has an extensive archive on daily newspapers and will now extend this back search tool to all our print publications, including magazines and community publications.

In the broadcast media MSA will be able to provide clients with the actual television audio-visual clips up to seven weeks back and radio audio clips as far as eleven weeks back. Further back search requirements will be addressed with the extensive broadcast log information as MSA's fingertips.

Another forthcoming attraction includes back searches on online media which will also be available during the course of 2008.

To find out more about MSA's Backsearch-on-tap product contact our hotline at 0800 204 009 or email us at hotline@monitoringsa.com.

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Monitoring South Africa is a world-leader in providing business information, offering media monitoring and both statistical- and content-driven media and corporate reputation analysis across all media types, including print, broadcast and online.- more....

[7 Jan 2008 11:41]