Issued by: Zenkai Communications


“There is a general trend towards more lifestyle, home improvement centers where a wider target audience is influencing the choices and making the purchase decisions; and in 2007 we took the decision to invest in a more sophisticated showroom incorporating new product lines and catering to an expanded customer base while at the same time not losing sight of our roots,” comments Marius Swart of AH Marais.

“Our relationship with FusionDesign began in 2004 and for the past four years they've been responsible for our creative strategy, design, printing and implementation of all our marketing needs. We consulted with them at the outset of our expansion and together we researched, analysed and put the right plan and design solution in place,” adds Swart.

Lead designer on the project was Nadia Lerm, Creative Director of FusionDesign who has grown the AHM brand since they joined FusionDesign. “The new showroom was really the catalyst for our rebrand. By creating a one-stop shop for homeowners, DIY enthusiasts and professional contractors, AHM were able to eliminate the need for consumers in their geographic area to travel greater distances for inspiration, ideas and sourcing of interior design and building materials.”

The AH Marais logo and corporate identity including colour range was redesigned. Although in keeping two elements of the old logo that didn't need to be changed the logo is a lot softer, stylistic and reflective of the interior design and broader target audience. Having agreed on the new corporate ID system, all elements reflecting the brand were redesigned and implemented by the FusionDesign team including signage, banners and flags, a concise marketing budget and plan, corporate stationery, a new website with the online brochure, business cards, truck decals, marketing material, adverts and promotional items.

“Longstanding client relations are what FusionDesign is known for. More often than not we're the outsourced marketing and creative department for companies that really need marketing support but who prefer to work with outsourced partners to facilitate this. By really understanding the AHM brand we were able to make the best recommendations for their business in addition to executing the roll out of the new brand. We're delighted with the outcome, not only from a design perspective but the increase in revenue and customers that AHM have acquired is where we believe marketing should fundamentally be measured,” concludes Carmen Lerm, CEO of FusionDesign.


About FusionDesign
FusionDesign is a dynamic creative agency specialising in brand and corporate identity development. We're a black-empowered, South African-based company that provides services ranging from the design and development of corporate stationery and promotional material, logo and iconography design, advertising, conference and event design, website creation, corporate art and packaging right through to point of sale design. Through a passion for ‘designing brand excellence', we empower our clients' brands. For more information, please visit www.fusiondesign.co.za or contact Elaine Anderson or Carmen Lerm on 0861.321.777.

Visit our PRESS OFFICE: FusionDesign is an empowered creative design agency specialising in the conceptualisation, design and production of corporate identity and brand communication through a passion for 'designing brand excellence'.- more....

[25 Aug 2008 11:24]

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