Issued by: Core - Design Essence


The rebranding had to be in line with the view for the new season of both the SABC and the commissioning production company, Clime Morris Productions. The starting point was establishing a new corporate identity which would suit the new features of the show as well as have a clean break from the past colours. Once the logo was locked down everything else fell in to place. The programme branding, intro animation and music had to be something completely different from anything seen before and had to closely tie in with the idea that we are all part of the same planet regardless of species. Even the set and studio took its cues from the branding.

In order to complete the amount of work required Core - Design Essence called upon their good friends over at Firefly Animation Studios to help them complete the animation work which proved to be both technically and very processor intensive.

”We are really happy with the end result although it was at times difficult to please everybody. We feel that we reached a happy medium across the board and everyone is truly ecstatic with the final product,” says Federico Dedeu, Core - Design Essence's CEO.

Core - Design Essence is a multi-disciplinary animation and design studio which specialises in Experience Design. We work hard to understand the unique qualities and values of a brand and translate that into a rich emotional expression of images, words, sound and functionality.

For information: http://www.designcore.net or
Contact: info@designcore.net
Phone: +27 11 787 6202

Visit our PRESS OFFICE: CORE - DESIGN ESSENCE is a multi-disciplinary design company and we specialize in Experience Design. We work hard to understand the unique qualities and values of your brand and translate that into a rich emotional expression of images, words, sound and functionality.- more....

[24 Jul 2008 17:41]

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