Branding is an integral part of any company. People recognise and trust brands because of what they stand for and represent. The making of a brand begins with the formulation of a company's identity, beginning with the logo.
This is why when Cresco Marketing decided to create a corporate identity for the new company; they turned to Creative Licence, a dynamic graphic design, brand creation and brand mentoring company.
The name ‘Cresco' was chosen by Cresco Marketing because of the Latin meaning, which is to come into existence, arise, to grow, increase in size and height.
The growth and expansion that the name ‘Cresco' denotes was important to the Creative Licence Design team in conceptualising this identity, and it was with this mind that they decided to incorporate the name by linking the first and last letters of the name ‘Cresco' to form the logo. The vision of linking the two letters together conveys the theme of growth and expansion throughout the logo, while symbolising working together, being connected and symmetrical. It resembles the waxing of the moon, denoting transformation and change, while still maintaining trustworthiness and remaining stable.
It was important for Creative Licence Design to include these attributes in the logo, as these characteristics are what Cresco Marketing stands for.
Lucille Cremen, MD of Cresco Marketing says, “We at Cresco Marketing are very proud of the design created by Creative Licence, and have received incredibly positive feedback on the logo, and the image it portrays.”
Visit our PRESS OFFICE: Creative Licence is a graphic design and brand mentoring company that positions itself as a visual communications company with expertise extending from corporate repositioning and brand strategy through to corporate identity and brand creation.- more....
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