Issued by: RedCube Agency


Through the InCube8 project, strategically talented and creative individuals will be taken on board to participate in an incubation program which includes a bursary to Vega and an in-house formal training programme where RedCube experts will nurture and train individuals with the holistic skills necessary to ultimately start their own brand PR or below-the-line agency. To make that a reality, RedCube is contributing a percentage of net profit to a start-up fund for these individuals and the trust will then be administrated by both RedCube and Vega.

Both entities have similar approaches and shared values to brands and brand building. Vega is at the forefront when it comes to producing highly creative and strategic branding individuals who challenge the status quo and who add real value within the South African brand communication space. RedCube specialises in creative brand communications to top local and international brands using a unique strategic brand approach with brand experts, therefore the partnership made natural sense as both entities value creativity and lateral thinking as the cornerstone of effective brand communication solutions.

RedCube believes InCube8 will provide the opportunity for talented individuals to jumpstart his/her career, with a specific focus on brand PR. “Our vision is to see a steady stream of individuals through the programme, who not only want to be part of this fast growing marketing discipline, but also want to eventually create a leading brand PR agency that challenges our own market position, adds real value to clients and their brands and which can only be to the betterment of the South African brand communication industry and the brand PR discipline in particular."

“We are delighted to be partnering in an initiative of this nature with such a well respected entity like Vega and together we are passionate about seeing the InCube8 project take root and flourish,” says Danni Vos, CEO of RedCube Porter Novelli.

This is the first time that a project of this nature is being implemented in South Africa. The launch of “Own Your Own Agency” will take place in the beginning of July. Finweek has been confirmed as the marketing media partner.

For more information on the InCube8 initiative please contact RedCube on 011 996 2000 or email: lauri@redcube.co.za.


Vega The Brand Communications School is a division of The Independent Institute of Education (Pty) Ltd, Reg. no 1987/004754/07 which is registered with the Department of Education as a private higher education institution under the Higher Education Act, 1997. [Registration Certificate no. 2007/HE07/002].

Visit our PRESS OFFICE: REDCUBE AGENCY offers a range of PR services, with a specific focus on taking brands into various facets of the public domain to perpetually capture the imagination of the key target audience, whilst delivering ongoing return on investment that far exceeds expectations.- more....

[17 Jun 2008 16:19]

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