Khuza was launched as a research-based awards programme in 2004 to give youth - 52% of the South African population - a voice in terms of what marketing communication works for them and what doesn't. Annually more than 2500 young people vote on which TV, radio and print ads made them tick, as well as which brands, celebrities, storylines, angles and promises they believe.

Special Awards included: The Production Excellence Award which went to “MTN Clap Clap”; the Flights of Fantasy Award which went to South African Airways for its “Speed Dating” advert; the Wow Wheels Award which was awarded to Mercedes Benz for its “E-Class Boy” advert; The Love Mark Award which was won by 1Time for its advert “Help Bring Danny Home” and the Simply Inspired Award which was awarded to Adidas - “Impossible is Nothing”.

TV awards
	Tweens (TV)
1	Vodacom - Characters Mo & Moetia Mambo Number 5
2	Vodacom - Corporate (Kalahari)
3	Coca Cola - Brrr Campaign
	Teens (TV)
1	Coca Cola - Ring Tone
2	Chicken Licken - Magic 2
3	Axe - Magician
	Young Adults (TV)
1	Chicken Licken - Magic 2
2	VW Golf - Blind Man
3	Coca Cola - Ring Tone
	Cross-spectrum TV winner
	Coca Cola

Radio awards
	Tweens (RADIO)
1	Coke - Brrr Campaign
2	Axe - Fart
3	DSTV - BBC Food: Chicken Advert
	Teens (RADIO)
1	DSTV - BBC Food: Chicken Advert
2	Coke - Brrr Campaign
3	Axe - Fart
	Young Adults (RADIO)
1	Coke - Brrr Campaign
2	Axe - Get a Girlfriend
3	Axe - Fart
	Cross-spectrum Radio winner
	Axe

Print awards
	Tweens (PRINT)
1	Reebok - Scarlett Johansson
2	Cubstore - Come Play
3	Meltz - Jolly Couture, Jolly Prices
	Teens (PRINT)
1	Channel 33 - ESPN Generic Advert
2	Nike - Just Do It
3	Meltz - Jolly Couture, Jolly Prices
	Young Adults (PRINT)
1	Levi's - A Testament To Man's Ability
2	Coca-Cola - The Coke Side Of Life
3	Adidas - Supernova Cushion

Celebrity awards
	Tweens (CELEBRITY)
1	Missy Elliot
2	Beyonce
3	Ronaldinho
	Teens (CELEBRITY)
1	Missy Elliot
2	Catherine Zeta Jones
3	Nicole Kidman
	Young Adults (CELEBRITY)
1	Missy Elliot
2	Charlize Theron
3	Halle Berry

Special awards
Special Award: Love Mark!
1Time - Help Bring Danny Home
KFC - What did you do this weekend?
Ford Focus - Hedgehog
Special Award: Production Excellence
MTN - Clap clap
Sprite - Freedom from Thirst
BMW - M3 Astronaut
Investec - Lewis Pugh
Special Awards: Simply Inspired
Adidas - Impossible is Nothing
Nike - Ronaldinho
Special Award: Flights of Fantasy
South African Airways - Speed dating
Kulula.com - Jetsetter
1Time - Help Bring Danny Home
Special Award: Wow Wheels
Merecedes Benz - E-class Boy

[16 May 2008 09:33]

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