Small Agency of the Year FoxP2 scores a perfect ten

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Issued by: FoxP2

"FoxP2 is the only one of more than 100 agencies we rated to achieve a perfect score.

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Our strategy on ratings is that a 10 is considered almost unachievable and will only be awarded when an agency is the best by both means of criteria: business performance on the one hand (measured by business acquisition, growth in revenues and developmental aspects) and professional performances on the other (measured by creative awards won by the advertising staff). Both criteria are considered in relation to the size category in which the agency falls.

After winning Newcomer Of The Year in 2007, business poured in: R80 million in billings from clients such as Entyce Beverages and Diageo UK. FoxP2 is still a tiny agency, with only eight staff and revenue of R5.5 million. However, on a billings per head basis, that was by far and away the best of any agency. New business spending is, of course, a projection that may or may not be realised. But actual revenue during the year more than doubled.

FoxP2 continued on its award-winning ways, picking up 2600 creative points, which earned it a double A rating. Again, this agency was punching well above its weight. FoxP2 was rated the eighth most successful agency of the year. On a per head basis it was number one.

Pound for pound, it's undoubtedly the top agency at the moment. Its staff of eight (at end-2007) has pulled in R80 million of new billings, and fourth position in the Cape Creative League table."

- Tony Koenderman's AdReview 2008

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Responding to the news, FoxP2 Creative Directors Andrew Whitehouse and Justin Gomes say, "This award is testament to all the hard work and commitment our staff have shown over the last year. We have a very special group of people here at FoxP2 and without them, this wouldn't have been possible. It's an exciting time for the agency - we're employing new staff, moving into new premises, and our most recent campaigns for Biblioteq, Coronation and Masterlock are doing well on the creative front. Pound for pound, FoxP2 is arguably the most creative agency in South Africa with our creative points per head being the highest in the country by a significant margin.”

Another coup for FoxP2 at the AdReview Awards was MD Charl Thom making it onto The Advertising A List - a list described by Finweek as follows:

"The Advertising 'A' List is made up of the glamour people in the industry. Those who stand out as wonderful dinner companions or whose mere presence assures your other guests' acceptance. Some of them are great fun to be with, or fantastic conversationalists. Others. more taciturn, are on the list through sheer dogged success. They're super-achievers of the ad biz, whose success rubs off on those around them.

They're charming or talented, magnetic and visionary, or all four. But they're more than just Beautiful People.

They're powerful or influential, and some of them manage huge budgets. Others are people of great personal stature who work in or run small agencies."

Thom concludes, “We have lived our ‘Freedom to Mutate' philosophy to build FoxP2 on a foundation of breakthrough creative and insightful strategic work. The perfect score and recognition from FinWeek has been a wonderful thumbs up to this philosophy, and it encourages us to remain uncompromising in our dedication to do great work for our clients' brands.”

FoxP2 is currently looking to employ a hungry, brilliant, mid-weight creative team. Send digital portfolios to bloodthirsty@foxp2.com.

Visit our PRESS OFFICE:

FoxP2 is a dynamic, hands-on advertising agency with the ability and people to mutate to find the most creative and effective solution to any marketing challenge. Be that solution traditional advertising, non-traditional or, well, something else.- more....

[12 May 2008 16:17]