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Capitalising on spelling

TBWA recently capitalised on an obvious spelling error printed on newspaper street posters reading "Gautrain mows 300 tress" by placing its own posters directly underneath reading "English courses available at UNISA".

The team responsible consists of creative director Camilla Herberstein; art directors Darren Borrino and Nadja Lossgott; and copywriters Stuart Turner and Charles Pantland.


[11 Sep 2006 15:07]

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Comment on this
 
• A Backlash is coming
• capitalising on spelling - jonathan
    • Great work - AdGirl
    • Nice and Simple - Theo
• Ummmmhhhh - ***
    • ...300 trees
        • Wish I thought of that - Martin
• Super Jozi Ad Agencies - Owen
    • The jozi agencies seem to be the quick thinkers.
    • oh please!
• Quick Thinking - Check Mate
• good one


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