Pendoring's campaign for 2005 has yielded 39 finalists from Johannesburg-based agency, Lobedu Leo Burnett at this year's Loerie Awards. This is the most Loerie finalists to date for Pendoring which has previously earned several gold and silver Loeries.
Copywriter Stefanus Nel walked away with this year's Pendoring Prestige prize for the Coca-Cola Twist radio campaign. The same campaign won the Pendoring in the Above-the-line, Truly South African and Radio categories.
Nel has been nominated for a further 16 Loeries for the Salvation Army (also a Pendoring finalist) and three for Coca-Cola Twist.
Many of FCB Cape Town's Pendoring finalists and winners have also been nominated for Loeries. The agency's Loerie finalists in the TV, outdoor, design and magazine categories were Pendoring finalists and winners.
The Loerie Awards Ceremony takes place this weekend on Saturday 15 October 2005 for the first time at Margate on the KwaZulu-Natal South Coast.
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