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Build-A-Bear Workshop invites you to spread hugs on 17 May
Issued by: Alerting the Media

Build-A-Bear Workshop™ stores around the world are spreading the hugs on 17 May and giving children in need extra special love in an extra special way - with a furry friend.

This global Build-A-Bear Workshop initiative, called Stuffed with Hugs, sees each store donating 100 bears for Guests to come in and stuff for free. All these bears that have been Stuffed with Hugs will be donated to the Reach For A Dream Foundation who will ensure that beary special children receive them. Stuffed With Hugs is a furbulous way for you to show you care at no cost to you, just by sharing your time and love to give these furry friends a whole lot of heart before they are sent to their special new homes.

Over 215,000 teddy bears have been donated to children in the six years that the Stuffed with Hugs events have been running. May 2008 marks the first year that Guests of Build-A-Bear Workshop in South Africa will be able to ‘pawticipate' in this pawsome global charitable bear-making event. That means that every Build-A-Bear Workshop store in the world will be taking part in Stuffed with Hugs on the 17th of May!

As part of the many CSI initiatives the company involves itself with internationally, Build-A-Bear Workshop South Africa has recently established the Build-A-Bear Workshop Foundation South Africa™. The Foundation is committed to improving children's health, wellness and education through unique sustainable philanthropic programmes - such as Stuffed with Hugs - that focus on communities and impacting lives one bear hug at a time.

Help spread the hugs by being one of the first 100 Guests at Build-A-Bear Workshop stores nationwide on 17 May.

Sandton City
East Rand Mall
Clearwater Mall
Menlyn Park
Gateway Theatre of Shopping
V&A Waterfront
Canal Walk

For more information, please visit www.buildabear.co.za or call us on 08611BEARS (23277).



Visit our PRESS OFFICE:

Alerting the Media! is a small and dynamic publicity, PR and event management consultancy with over 10 years experience in the industry. With a strong focus on lifestyle and entertainment, Alerting the Media! offers a unique and personalised business relationship with each and every client.

This 'hands on' approach allows for the particular needs of each client to be met, no matter how big or small the job.

Alerting the Media! has also recently launched a Celebrity Division, which handles the publicity and PR requirements of clients in the South African media spot light. Current clients include actress and model Jena Dover, 5FM DJ, music producer and club DJ, Euphonik as well as Kevin Fine.- more....

[13 May 2008 15:14]

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