Issued by: Terraplane

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The new Cell C Casual Chat 100 package is so good, you'll think you're being had. Our hero certainly does and shows this with his hysterical outburst and infectious laughter. He simply cannot believe the deal is legit.

As Sean and Tim from Network so eloquently said, “The main insight of the campaign is that people can't get much for 100 bucks these days. And when someone offers them a deal this good, their natural reaction is that it must be a joke. Working closely with Trevor we gave what is essentially a retail message a bit of magic, and a touch of lunacy, turning the mundane process of walking into a shop and buying a cell phone contract into a hilarious moment that will stick in peoples minds. That, coupled with Trevor's wonderful physique, made the process an absolute pleasure.”

To see other works by this Director and other Terraplane Directors, log on to www.terraplane.co.za and access their works through the Directors icons under the Directors listing.



Editorial contact
Nicola van der Linde
Terraplane
(011) 486 1360

Visit our PRESS OFFICE: Terraplane has always been something of a maverick and commits itself to a continuously evolving dynamic industry. Founded in 2000, Terraplane is a prominent force in the South African commercial production industry and a significant player internationally, with highly respected and individual directors on its roster.- more....

[9 May 2008 15:30]

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