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There ain't nothing like a DAME
By: Emeka Enyadike

It's time again for Nigeria's legendary awards - the Diamond Awards for Media (DAME).

It's time once again for the much-sought-after, Nigeria media “Oscars” – The DAME Awards, which are now entering their 16th edition. A total of 33 prizes are up for grabs but hopefuls need to get their entries in soon - the deadline is July 21st 2007, for entries to be received at the DAME secretariat.

There are three categories: Journalism, covering a total of 18 disciplines; Broadcasting, covering six disciplines; and Advertising, covering nine.

The DAME Awards are open to media professionals and relevant media houses, advertising and marketing communications firms, and a maximum of three entries per individual/organization is allowed per category.

The winning edge
Advertising entries will be scored on their effective exploitation of the AIDA Principle to stimulate attention, Interest, Desire and Action.

All others will be scored on the ABCADER Principle of Accuracy, Balance, Contextual Analysis, Depth of Research, Engaging use of Language and Relevance of subject matter.

Over the last 15 Editions, 288 Awards have been given out.

Details are available in media and online at the DAME website

ABOUT THE AUTHOR

Emeka Enyadike is the CEO of Deportivo Vandyke International Limited. He has successfully positioned Vandyke as one of the most innovative sponsorship agencies with footprints in international sports, media and entertainment with perhaps the largest network of the biggest corporate sponsors and deep industry know-how, built through a distinguished sporting career that makes him today one of the most respected sports commentators and analysts from Africa. His diverse talents and deep knowledge multi-discipline background and industry have seen him at the top of the game in petroleum management and marketing. Emeka has enjoyed careers in sports journalism, publishing, broadcasting, marketing, management and administration – demonstrating an uncanny ability to mix careers.

[22 Jun 2007 10:20]

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