Issued by: Gallo Images


Extensive customer input and usability studies informed the development of Getty Images' added site features, including Catalyst, a first-of-its-kind search tool that uses interactive tag clouds to produce related concepts. Powered by proprietary technology, Catalyst gives customers the option to search via keyword cues, making it an especially helpful resource in the early stages of creative brainstorming.

“We owe our customers a great deal of credit for this innovative rebuild,” said Jonathan Klein, co-founder and CEO of Getty Images. “Their input and expertise has allowed us to preserve the strengths of the old site and introduce a host of new features, resulting in a more agile and interactive gettyimages.com that is uniquely equipped to enrich the current and future communications landscape.”

For the first time, customers can access Creative, Editorial and Footage content through a single site. Other new and improved features enable customers to:
• Refine search by narrowing results with a wealth of associated data including event, location, style or other criteria;
• Find similar images using associated keywords or an existing image as a frame of reference;
• Move from one detail page to the next and simultaneously view multiple detail pages;
• Perform separate or combined searches for Creative and Editorial imagery;
• Backtrack to previous results pages using the search path; and
• Avoid search dead ends by using spelling suggestions and expansion tips.

“It's great to see Getty Images has kept bland and boring away from the new site,” said Mike Lyons, Senior Art Director at global creative agency Element 79. “The search experience has been brilliantly optimised to save time and spark bold, unexpected ideas.”

Offering real-time inspiration to customers looking for timely visual content, the company has recently added creative imagery to its selection of news, sport and entertainment imagery delivered through Getty Images Live. Available at gettyimages.com/live, this robust tool streams a customisable selection of freshly captured images directly to customers' desktops.

The new gettyimages.com is available in nine languages. Catalyst is currently available exclusively in English, and will be adapted for other languages in the coming months.

Please contact Gallo Images, Getty Images master delegate in Africa if you require further information on the exciting new changes at pamw@galloimages.co.za

Visit our PRESS OFFICE: Gallo Images license relevant pre-shot still and m-o-v-i-n g images to anyone in Africa who needs the right picture to attract the attention of their target market - without compromising budgets or deadlines. It's as simple as keying in a subject, concept, or phrase from over 100 million images on www.gettyimages.com/creative. The choice of collections is astounding, from contemporary lifestyle, business, food, health, travel, communication, etc. to never-to-be repeated historical images. All images are digitally ready for inclusion in print or TV campaigns. Some of the leading collections we represent are Image Bank, Stone, Photodisc and Hulton Archive. Plus ......via Getty Images Creative Research Unit we regularly provide our clients with research results on relevant global design and social trends. These results are used as guidelines for Getty Images art directors when briefing photographers to ensure that all images they shoot are relevant for today's (and tomorrow's) markets. - more....

[29 Aug 2007 13:53]

SEND TO A FRIEND  |   PRINT