The runaway success of Tiger Brands' sampling of their Black Cat Booster Bar and the Black Cat Peanut Snack at cinema sites all over the country has brought them back to this medium, utilising Inline Indoor Media.

The new campaign, aimed at selected audiences, will be run in at 14 top cinema sites across South Africa. Black Cat commercials will be flighted before the various movies, and with Black Cat fresh on the audience's minds, brightly branded promoters will hand out samples of the Booster Bars and Éclair toffees to enjoy as they leave the theatre.

[11 Mar 2004 15:24]

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