Diageo appoints Pathfinder Africa for brand activation in Africa
Diageo Plc, the world's leading drinks company with brands such as Johnnie Walker and Guinness, has appointed Pathfinder Africa as their brand activation agency across all venture Africa markets spanning sub-Sahara Africa and the Indian Ocean Islands.
Pathfinder Africa, founded by Jonny Cohen, is an innovative BTL and POSM export agency based in Cape Town, with expertise in brand activation across myriad diverse African markets.
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com