Just twelve short months ago former Creative Director, Bryan Cawood, left ad agency life behind to start a production company – Fusion Films - with well-known producer, Caroline Crowther.
Cawood has worked at the likes of O&M, DDB and Hunt Lascaris whilst Crowther has extensive experience as a producer, starting at Salamander with André Liebenberg and Guy Spiller.

Since the inception of Fusion Films, Cawood and Crowther have produced amongst others, the current Berocca TV commercial featuring a man running whilst being "chased" by a train. This ad is also being utilised internationally by Roche pharmaceuticals. In addition to Berocca, the team has produced two commercials for FCB - the Energade ad which depicts the surfaces on which the athletes perform as inhibiting their progress and the latest Ingram's Skin Renew advert which features women coming to life out of roots of trees and rocks.

[25 Apr 2004 13:18]

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