CB4 Business Resource Centre has broken into the international market - only four months after a merger between former companies Tri-Skye PR and King's Trust Marketing.

CB4 secured a media campaign for a UK based roofing company, Paul O'Brien Roofing. The entire campaign was negotiated and actioned via virtual platforms and technologies - from on-line briefing to on-line meetings run via chat rooms and discussion forums. The campaign launched without a hitch and Peter Gibson from Paul O'Brien Roofing has been intrigued with the virtual approach and delighted with the positive response from the local market to date.

CB4 is positioned as a business resource centre and is made up of a number of wholly owned, partly owned and independently owned strategic business units, as well as professional independent individuals whom collectively (each focusing on their area of core expertise) offer a diverse range of business services including strategy, marketing, creative, organisational relations and events as well as information communication technology services.

[6 Apr 2005 14:37]

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