A pitch for the 10-year forward packaging strategy for Italy's Number 1 selling Perroni beer has been won by local iconography specialists Berge Farrell.

The account was fought for by branding agencies across the UK and Europe. Berge Farrell's track record with the pack and POS redesigns for SAB's brands like Hansa and Sterling Light Lager stood it in good stead to win this globally coveted account.

[13 Sep 2005 16:13]

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