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The Fearless Executive appointed to develop a brand strategy for Royal Enfiled
Brand integration specialists The Fearless Executive have been appointed to develop a brand positioning strategy for Royal Enfield, manufacturers of classic motorcycles.

Royal Enfield is the world's oldest motorcycle brand. The Fearless Executive will be creating a lifestyle brand for Royal Enfield Motorcycles. Royal Enfield SA will launch sometime in late July.

[23 May 2006 11:06]

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