Over the next six months a campaign by Varder Hulsbosch will establish that there is a lot more than shares to the JSE. The agency's first work dramatises that the JSE's Single Stock Futures market has become the world's second largest in just six years.

Many people are astounded to learn that shares are just one part of the JSE's business. In fact they are just the tip of the iceberg. These days the JSE is also, for instance, an innovative derivatives market, with trading on everything from maize futures to market indices.

Yield-X, established by the JSE for the trading of interest rate derivatives, features state of the art systems.

The JSE and Varder Hulsbosch have embarked on a six-month campaign to make people aware of the other opportunities available at the JSE. Each month a different aspect of the JSE will be highlighted. The campaign will run across all media: TV, print and radio.

Varder Hulsbosch is the Johannesburg-based advertising and design agency set up by award-winning creatives Mark Varder and Joost Hulsbosch in 2001 with a view to providing specialised - and personalised - service to its clients.

[13 Feb 2007 12:18]

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