Enterprise IG has been appointed by Spinneys Dubai LLC to provide them with a mix of branding disciplines to enhance the delivery the supermarkets' core message the "The Fresher Experience" at their growing number of stores across the region.

"As one of the leaders in the retail industry, what we do, how we do it and how we communicate with our customers is vital," said Jannie Holtzhausen, CEO of Spinneys. "Enterprise IG understand our needs and Spinneys' positioning amongst its customers as the premium shopping experience. We believe that Enterprise IG ME will help to further strengthen that positioning taking us to new heights."

The project will be managed through Enterprise IG's Middle East office. Based in Dubai, this office has been operational for 2 years now and counts among its illustrious list of Clients, EMAAR, Dubai Festival City, Riyad Bank, Dubai Creek Golf and Yacht Club, Mirage Mille Leisure and Development Inc. and Madinat Jumeirah, taking care of their wide range of branding needs.

[12 Oct 2004 13:34]

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