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Jellybeans and Tabasco: a recipe for loyal customers, memorable brands
[Jo Duxbury] Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them.
Emerging market lesson from the East - The Fearless Executive

[Karin Botta] There is a lot of nervous talk lately about the understanding of and communicating to the ‘mass market'. We tend to approach this market with a one-shoe style fits all form of communication. This works for a limited period only - eventually the market begins to segment and brands had best be ready to engage those segments. 3 Jul 2009 12:26


Brand SA aims for the Barcelona 92 effect

[Tshepiso Seopa] South Africa has been given a pass mark of 75% by the football governing body for successfully hosting the Confederations Cup tournament. Now Brand South Africa is aiming at triggering the so-called Barcelona effect when it hosts the 2010 FIFA World Cup. 3 Jul 2009 11:36


Are you building a business or a brand? - Gullan&Gullan

[Desiree Gullan] If you're in the business of marketing a product or service, you're probably trying to do both. For some, your business is your brand. For others, your organisation produces and markets many brands. Current thinking suggests that what's good for the business is not always good for the brand. And vice versa. 2 Jul 2009 12:47


Welcome to the New World Order - a brand survival guide - Idea Engineers

[Janice Spark] Idea Engineers' Janice Spark explores some of the major brand trends currently emerging across the world... 2 Jul 2009 12:17


Yes we can! Confed Cup boosts Brand SA

[Dr Nikolaus Eberl] When the final whistle blew at Ellis Park to signal the conclusion of the 2009 FIFA Confederations Cup, international football authorities were unanimous in declaring the hosting nation the biggest winner. [poll] 2 Jul 2009 11:07


Rise of a mighty heart - Yellowwood Future Architects

[Al Mackay] Where does consumer ethics leave your company - and does it create any opportunities for a new way to differentiate your brand? 1 Jul 2009 12:12


New Design Director at Interbrand Sampson - Interbrand Sampson

Interbrand Sampson Group is delighted to announce the appointment of Anton Krugel as Design Director, based in Johannesburg. 1 Jul 2009 10:59


Boomtown client, NMMU, achieves international recognition - Boomtown

Nelson Mandela Metropolitan University (NMMU), a longstanding client of Boomtown Strategic Brand Agency, has triumphed in an international publications competition for higher education. 30 Jun 2009 13:20


November 1's new brand consultants have a passion for sport and health - November 1

November 1's expansion drive continues to gain momentum with two new appointments in Johannesburg. Bringing new energy into the company are brand consultants Kerry Tomkinson and Tiaan Raath, who both have a passion for sport and health. 30 Jun 2009 11:04


TNT Express launches new slogan

In order to streamline all global communications and ensure better brand recognition across the world, TNT Express recently launched its new global strap line “Sure We Can”, the company announced on Friday, 26 June 2009. 29 Jun 2009 08:41


MTN - controversial promotion to continue

MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary. 25 Jun 2009 15:55


Branded buses ease Gauteng Confed Cup congestion

The Gauteng Provincial Government recently branded buses and taxis using public transportation hubs for ease of recognition and in order to ease Confederations Cup traffic congestion. 25 Jun 2009 09:14


Latest jobs

        
TitleCityCompanyDate posted
Graphic and Layout Designer
PretoriatheDesignPartnership03 Jul 13:35
Administration Assistant
Johannesburg25 Jun 16:27
Traffic Controller
Cape Town24 Jun 15:51
Sales Executive
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Admin Assistant
Johannesburg23 Jun 10:47
Brand Leader
HydeparkTelesure22 Jun 12:57
Sales Executive
DouglasdaleExtensive Recruitment19 Jun 09:54
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DurbanIMM10 Jun 16:03
Senior Brand Manager - Beauty/Cosmetics
Cape Town - CBDCandidate Connect10 Jun 12:11
Brand Manager
JohannesburgProRec Recruitment10 Jun 11:56

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