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Permanent installation by 3D Deco - 3D Deco
Event décor is fast moving from draping to something more trendy and versatile and once again 3D Deco takes centre stage. 15 May 2008 16:40

SA brands dominate Brand Trust survey - Affinity Brands & Branding
No one will disagree that 2008 has been a tough year for South Africa. The suspicions that continue to rest on the shoulders of the new president of the ANC, the doubt over our top cop's trustworthiness, the imminent disbanding of the Scorpions, the power crisis, the ongoing and senseless crime. All of these have cast a dark cloud over the country of late. Darker, some say, than we have seen since the days of Apartheid. 14 May 2008 15:13

Gaining control over your brand
[Louise Marsland] The consumer research industry has been turned on its head in the past decade, having to apply research to new mediums which were not there 10 years ago, and in an environment where marketers have lost a measure of control over their brands to consumers. 12 May 2008 12:10

Southern Africa unveils single tourism brand
The 2010 Transfrontier Conservation Areas (TFCAs) brand has been unveiled by nine Southern African countries at Durban's Tourism Indaba 2008 in a bid to encourage tourism in these countries. 12 May 2008 09:39

Podcasts bring brands to life
[Jayne Morgan] These days advertising agencies don't make ads for television; they make them so they will be passed around and spoofed on YouTube. Look at Cadbury's drumming gorilla or the Bravia ad (thanks to Mike Stopforth for alerting me to that whole palaver). It's all about creating great content and then getting people talking about it - and consequently getting people talking about you and your brand. 12 May 2008 09:03

The big, bad brand of Bollywood
[Naseem Javed] There is really nothing wrong with the brand "Bollywood", except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. 9 May 2008 09:03

From Isidingo star to Avon celebrity
Avon has announced a new partnership with Lesego Motsepe, the accomplished South African TV star who entertains millions of viewers each day as the vibrant and sophisticated, Lettie Matabane in the ever popular SABC 3 soapie, Isdingo. 8 May 2008 10:19

Bean counters give way to bean makers
[Dr Roger Sinclair] David Bullard was unjustly fired for using this injunction, but I'll do it anyway. Imagine a world in which the financial director defers to his marketing colleague. Even more strange, imagine a world where the marketing director is on the board and sits next to the financial director at the board meeting. 8 May 2008 08:51

Talking trademarks in Africa
[Darren Olivier] Recent developments mean that trademark owners should make plans both to develop their brands' presence and to protect their rights in (and from) Africa. 8 May 2008 08:27

Bringing Sun International branding to life
Positioning a South African icon such as Sun International comes with a challenge. How do you singularly represent this multi-faceted organisation, the benchmark for Southern African hospitality and gaming entertainment? How do you align iconic hotels, resorts and casinos under a mother brand and yet keep their individual nature. 7 May 2008 09:00

Workshops and part-time courses at Vega Cape Town - Vega School
Experience crayon bright fun with Vega through the creative and strategic workshops on offer. 6 May 2008 16:52

Why Santana's the right man for SA's soccer brand
[Dr Nikolaus Eberl] When SAFA announced Joel Natalino Santana, the current head coach of Brazilian club Flamengo, to take over from Carlos Alberto Parreira, the local media was unanimous in questioning Santana's credentials and discarding his track record. 6 May 2008 09:00

Reinvigorating the Engen brand
Facing competition from new and established peers, Engen embarked on a major brand review that resulted in a new strategy completed in 2006. Called Project Reinvigorate, the strategy spans multiple streams of execution since 2007. 30 Apr 2008 08:36