[Karin Botta] There is a lot of nervous talk lately about the understanding of and communicating to the ‘mass market'. We tend to approach this market with a one-shoe style fits all form of communication. This works for a limited period only - eventually the market begins to segment and brands had best be ready to engage those segments. 3 Jul 2009 12:26
[Tshepiso Seopa] South Africa has been given a pass mark of 75% by the football governing body for successfully hosting the Confederations Cup tournament. Now Brand South Africa is aiming at triggering the so-called Barcelona effect when it hosts the 2010 FIFA World Cup. 3 Jul 2009 11:36
[Desiree Gullan] If you're in the business of marketing a product or service, you're probably trying to do both. For some, your business is your brand. For others, your organisation produces and markets many brands. Current thinking suggests that what's good for the business is not always good for the brand. And vice versa. 2 Jul 2009 12:47
[Janice Spark] Idea Engineers' Janice Spark explores some of the major brand trends currently emerging across the world... 2 Jul 2009 12:17
[Dr Nikolaus Eberl] When the final whistle blew at Ellis Park to signal the conclusion of the 2009 FIFA Confederations Cup, international football authorities were unanimous in declaring the hosting nation the biggest winner. [poll] 2 Jul 2009 11:07
[Al Mackay] Where does consumer ethics leave your company - and does it create any opportunities for a new way to differentiate your brand? 1 Jul 2009 12:12
Interbrand Sampson Group is delighted to announce the appointment of Anton Krugel as Design Director, based in Johannesburg. 1 Jul 2009 10:59
Nelson Mandela Metropolitan University (NMMU), a longstanding client of Boomtown Strategic Brand Agency, has triumphed in an international publications competition for higher education. 30 Jun 2009 13:20
November 1's expansion drive continues to gain momentum with two new appointments in Johannesburg. Bringing new energy into the company are brand consultants Kerry Tomkinson and Tiaan Raath, who both have a passion for sport and health. 30 Jun 2009 11:04
In order to streamline all global communications and ensure better brand recognition across the world, TNT Express recently launched its new global strap line “Sure We Can”, the company announced on Friday, 26 June 2009. 29 Jun 2009 08:41
MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary. 25 Jun 2009 15:55
The Gauteng Provincial Government recently branded buses and taxis using public transportation hubs for ease of recognition and in order to ease Confederations Cup traffic congestion. 25 Jun 2009 09:14