SA Clios shortlist announced Once again, South Africa has made the shortlist for the 2008 Clio Awards in the Billboard, Innovative Media, Print, Print: Direct Mail, Radio and Television/Cinema/Digital categories. Awards will be presented at the 2008 Clio Festival, 14 - 17 May 2008, at the Gansevoort South Hotel in South Beach, Miami, Florida. 29 Apr 2008 09:37
94.7 hot jocks announced Phillip Burt, Jerusha Sukhdeo and Sechaba Moletsane have joined 94.7 Highveld Stereo today, Friday, April 2008, as the winners of this year's Hot Jocks talent search competition, aimed at unearthing hot, young, undiscovered local talent. 25 Apr 2008 11:22
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Chose a band for 50 Cent tour concert Virgin Mobile is inviting the public to choose who should be the opening act for 50 Cent Tour in South Africa in early-May. Send an SMS to 34977 followed by BAND and the name of your favourite local, hip-hop band. 23 Apr 2008 08:56
Looking for lemons Savanna says its first online campaign is a massive success. 3 Apr 2008 14:20
Seven SA Cannes Lions judges This year, there will be seven South African jury members judging at the 55th Cannes Lions interational advertising festival. The announcement was made on Friday, 7 March 2008, by Independent Newspapers, the representatives for the awards in South Africa. 10 Mar 2008 10:02
Real Juice inserts unique magnetic whiteboard into Longevity magazine - Mango Moon The Real Juice Company wanted a fun and functional give-away that would reinforce the ‘healthy lifestyle' image associated with the brand. Mango Moon in conjunction with Pop2Position designed and developed a magnetic whiteboard that was used as an added value insert in Longevity magazine. 4 Mar 2008 18:05
Re-evaluating the Net Promoter Score [Craig Kolb] Fred Reichheld, an American loyalty guru, has argued that the days of customer service satisfaction surveys are over (Reichheld, 2003). Instead we should only be measuring customer loyalty. According to Reichheld, all that is necessary is a single question, which he labels ‘The Ultimate Question'. 3 Mar 2008 08:55
Spreading the ‘lurv' in big and bold Chocolate brand Cadbury P.S. has been spreading the love through an interactive competition that invited South Africans to 'holla yo lurv'. In keeping with the on-pack P.S. messaging, the competition urged consumers to write their own Valentine's message to their loved one – and stand the chance of having that message put up on billboards for all the country to see. 13 Feb 2008 08:22
Forge's MyJewelryBox affiliates offer a ‘sweet' Valentine's deal - Forge We're passionate about love. It's our business to bring people together. The incurable romantics at MyJewelryBox thought that it was about time that everybody had an equal chance to light up that special person's life, so we decided to make things just that much easier this year. 12 Feb 2008 20:16
Kids go shopping and join the space race Keeping with Spar's 'Good for you' philosophy, the grocery giant is the latest retailer to conclude a deal with Primedia Unlimited subsidiary Icon Media to turn shopping with Mom and Dad into FUN! with new trolleys in 28 of its Super Spars in the Northrand region. 11 Feb 2008 09:31
Surfing up a treat Brand activation specialists Cinevation recently created an added value offering for youngsters who opted to watch the animated movie Surfs Up at Nu Metro cinemas. The brief called for a promotion to entice young movie goers to Nu Metro and Cinevation responded with a custom-made cone that was filled to the brim with licensed Surfs Up goodies. 6 Feb 2008 08:13
Buzzing branded trollies bring benefits Icon Media-branded trolleys will be buzzing around selected Dischem stores, thanks to a new media partnership signed with the pharmaceutical chain - providing benefit to customers and an incredible point-of-purchase visual advantage for advertisers. 5 Feb 2008 06:34
An “out of this world” campaign PARIS: The consumer experience of a brand transcends mere advertising. With this in mind, JWT Paris recently launched a two-phase integrated multimedia campaign to accompany the launch of the new Kit Kat, a Nestlé product for the past 35 years – with a chance to win a trip into outer space. 4 Feb 2008 08:24
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Phillip Burt, Jerusha Sukhdeo and Sechaba Moletsane have joined 94.7 Highveld Stereo today, Friday, April 2008, as the winners of this year's Hot Jocks talent search competition, aimed at unearthing hot, young, undiscovered local talent. 25 Apr 2008 11:22
Savanna says its first online campaign is a massive success. 3 Apr 2008 14:20
The Real Juice Company wanted a fun and functional give-away that would reinforce the ‘healthy lifestyle' image associated with the brand. Mango Moon in conjunction with Pop2Position designed and developed a magnetic whiteboard that was used as an added value insert in Longevity magazine. 4 Mar 2008 18:05
Chocolate brand Cadbury P.S. has been spreading the love through an interactive competition that invited South Africans to 'holla yo lurv'. In keeping with the on-pack P.S. messaging, the competition urged consumers to write their own Valentine's message to their loved one – and stand the chance of having that message put up on billboards for all the country to see. 13 Feb 2008 08:22
We're passionate about love. It's our business to bring people together. The incurable romantics at MyJewelryBox thought that it was about time that everybody had an equal chance to light up that special person's life, so we decided to make things just that much easier this year. 12 Feb 2008 20:16
Brand activation specialists Cinevation recently created an added value offering for youngsters who opted to watch the animated movie Surfs Up at Nu Metro cinemas. The brief called for a promotion to entice young movie goers to Nu Metro and Cinevation responded with a custom-made cone that was filled to the brim with licensed Surfs Up goodies. 6 Feb 2008 08:13
