Sign up - let the truth be told

Let the truth be told! Stop the secrecy law (Protection of Information Bill). Sign up to Right2know.org.za. A civil society campaign - Right2Know - supported already by over 180 organisations and 400 individuals, is being launched today, Tuesday, 31 August 2010, at 1pm. 31 Aug 2010 10:23

Online marketing produces results for AA

The Automobile Association of South Africa (AA) recently upgraded its online marketing initiatives to use its website and email communications more effectively as sales channels. Its existing site was not social media friendly - dialogue with members and content publishing was cumbersome and time-consuming. It was also unable to 'catch' potential customers who abandoned the registration form. 19 Aug 2010 09:52

If only Cell C had hired Alex Hunter...

[Herman Manson: @marklives] For online interaction with consumers to be successful, brands are required to undertake a transparent, truthful and open approach to communication. "You need to keep it real," says Alex Hunter, independent brand consultant and a speaker at the Tech4Africa conference being held this week in Johannesburg, 12-13 August 2010. 10 Aug 2010 13:10

The world cup was the model - now let's use it!

[Linda Hamman] The 2010 FIFA World Cup was universally declared a huge success. That very success, however, has created a challenge. The challenge is that investors are going to come here - they've been impressed by what they saw - and they're going to come with the know-how, what it takes to deliver good service, and what it takes to become a legendary brand with plenty of brand equity. 6 Aug 2010 12:01

Cell C - cosmetic makeover or real deal?

[Chris Moerdyk: @chrismoerdyk] Cell C's rebranding, repositioning and pretty much re-everything under the sun, is certainly different and quite refreshing in what is a pretty predictable industry. But, the proof of whether this is the real deal or just an elaborate cosmetic makeover, will be in the pudding. And the cellphone industry pudding is actually quite a simple one. 5 Aug 2010 12:02

Cell C, new logo, new face of consumer

On Wednesday 4 August 2010, Cell C revealed its new logo and introduced Trevor Noah as its customer experience officer (CEO)... The black and white logo has the "C" in the latter part of Cell C, placed within a solid circle. 5 Aug 2010 11:28

702 small business competition opens

This year's 702 Small Business Awards with Softline Pastel launched this week with a call to listeners to nominate small businesses that have given them outstanding service. The call for nominations will run throughout the campaign, which begins profiling two finalists a day from 16 August 2010. 4 Aug 2010 09:33

Mobenzi offers free research using SMS Insight - Clyral

How to keep clients happy - the age-old question

[Joy Turnbull] Client advocacy is and should be the ultimate aim for any agency in terms of their relationships with their clients. This objective is an ever-turning, morphing "animal" - there are times you're on the up, and other times you're on the down, the very 'far down there' down. And as sure as the wind blows, the "animal" will turn from one side to the other. 15 Jul 2010 11:10

Dressed for success

[Larissa Elliott & Alice Gnodde] Larissa and I accepted Pepe Marais' May 2010 challenge (About bells, whistles, suits and ties) with just a little caution. Great debate went into how this night was going to take shape and I don't think we've ever given so much thought into what to wear on a night out. 15 Jun 2010 11:18

New part time courses from AAA

[IABC] Strategic communication with employees, stakeholders is key

[Daniel Munslow] TORONTO, CANADA: Day two of the IABC World Conference in Toronto, Canada, kicked off with a powerful speech by Kevin Warren, chairman of the board, president and CEO of Xerox Canada. For his role in leadership communication, he was awarded the 2010 IABC Excellence in Communication Leadership (EXCEL) Award, which honours company leaders who have demonstrated superb communication skills. 8 Jun 2010 11:26

In-house communication directors' association launched for Africa

More than 80 communication directors from companies, associations, government institutions, NGOs and universities recently gathered at the Nelson Mandela Foundation in Johannesburg to found the African Association of Communication Directors (AACD). This new network of in-house communication professionals from across the African continent will promote a dialogue and allows for the sharing of knowledge across the field of communications, setting qualified standards for the industry. 31 May 2010 12:33

Maximizer unveils new all-access CRM solution - Maximizer

Maximizer Software, a provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, recently announced the availability of its latest version, Maximizer CRM 11. 25 May 2010 23:34