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The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Aristotle understood networking

[Ann Druce] Networking has become a buzz word, but it's hardly a new way to market your business. Of course, the fact that it has been around for generations underscores that it does have merit. The only real change is the way in which networking has been formalised. 9 Mar 2010 12:47

Clare O'Neil to oversee SABC sales, marketing

[Issa Sikiti da Silva] SABC board member Clare O'Neil has been appointed by its fellow board members - at the recommendation of CEO Solly Mokoetle - to provide expanded oversight of the corporation's sales and marketing activities. 8 Mar 2010 07:58

Pitching for new business: Aristotle's Rhetoric

[Sid Peimer] Rhetoric is the art of persuasive communication. According to Aristotle, three elements are required for effective rhetoric: ethos (your reputation), logos (the logic in your argument) and pathos (the emotion you elicit). All three are a vital triad when presenting for new business. 4 Mar 2010 12:53

Zinto launches promoter training academy

Promoters play and integral role as brand custodians and the quality and enthusiasm of promoter staff can make or break an in-store campaign. So investing in training and upskilling promoters makes sense - and is the motivation behind the launch of The Zinto Marketing Group's new Promoter Training Academy. 2 Mar 2010 12:27

Innovative Franchise Concepts launches Fast Forward Café - formalising the informal sector - Innovative Franchise Concepts

Innovative Franchise Concepts (IFC), a company that bridges the gap between corporate enterprise development funds and the beneficiaries they are intended to reach, has been awarded a tender by the Metropolitan Trading Company that will see it change the face of street vending in Johannesburg. 25 Feb 2010 11:42

OUTsurance wins Ombudsman Award for 2009 - OUTsurance

OUTsurance has won the Short Term Insurance Ombudsman's esteemed Isabel Jones Ukusizana Award. The award recognises the efforts of short-term insurance companies who show outstanding commitment to efficiency, service excellence and fairness in claims and complaints resolution. 24 Feb 2010 10:40

Online magazine for Decorex

Decorex SA launches an electronic version of Detail, the official show magazine, in a flip-through e-magazine format with links to advertisers' websites. 16 Feb 2010 10:53

Turning up the volume of the customer's voice

[Peter Gilbert] In the 1980s, America wrested the America's Cup from New Zealand by resorting to radical change, and competing with a catamaran which comprehensively outperformed New Zealand's conventional monohull in the prevailing light winds off California. Much the same situation prevails in selling in recessionary markets. 9 Feb 2010 12:28

Toyota will survive in spite of PR foul-up

[Chris Moerdyk] The great Toyota recall saga might dent its sales for a short while but the brand won't suffer that badly in the long run from the embarrassment of having to get millions of its cars back into workshops to fix potentially dangerous sticking accelerators. 9 Feb 2010 09:30

Cross-selling takes teamwork

[John Boe] Progressive companies understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. What is cross-selling? 3 Feb 2010 12:48

New rate structure at OATS

Effective 1 April 2010, the new P-level rate structure will replace Oracle Airtime Sales' (OATS) existing M- and D-levels, as well as align the loadings charged for durations. This is to pave the way for future trading models. 3 Feb 2010 10:29

Your conference sucks: Part 3

[Richard Mulholland] Surprisingly, considering the time and effort that goes into everything else, a conference really is just a series of sequential presentations designed to fulfil a specific objective (read parts one and two). Now as nerdy as that sounds, it's the truth. So in this, the third and final article in the "your conference sucks" series, I'm going to focus on the sad bastard that is "the PowerPoint presentation". 1 Feb 2010 12:09

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Contributors

	Gillian Rightford The Consumer Protection Act: best you understand it.
	Ann Druce Aristotle understood networking
	Issa Sikiti da Silva Clare O'Neil to oversee SABC sales, marketing
	Sid Peimer Pitching for new business: Aristotle's Rhetoric
	Peter Gilbert Turning up the volume of the customer's voice
	Chris Moerdyk Toyota will survive in spite of PR foul-up

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