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And the prize he won certainly wasn't peanuts! Winning R200 000 for correctly guessing the number of peanuts in Barman Larry's bowl is certainly a great way to start the summer and Gerhard Labuschagne from Centurion did just that when he guessed the bowl in the Savanna Winter promotion held exactly 392 peanuts. 3 Oct 2008 11:02
Competition encourages conservation education Kellogg's Coco Pops will be sending ten lucky children to the Makalali Private Game Reserve for their very own mini Game Ranger course with the new “Be a Game Ranger” competition. 1 Oct 2008 13:41
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Performers promote paraffin and road safety [ActivRetail] ComutaNet, South African commuter advertising company recently joined forces with petroleum giant Engen to promote road and paraffin safety amongst commuters residing in South Africa's informal settlements. 29 Sep 2008 13:07
Countdown to the holidays: 100 days to ramp up [Luc Vezina] Despite the recent gloomy economic news and consumer credit crunch, consumers will still spend hundreds of billions of dollars this holiday season. For retailers, the countdown has already begun and now is the time to start thinking about your holiday marketing programs for the holiday push. Start in September and you have 100 days to grow your business. 23 Sep 2008 12:35
Making the right sponsorship choices Measuring the financial return on sponsorships is of huge importance, not least because of the large sums of investment required for the most prestigious opportunities. Yet, surprisingly, many global sponsors still use relatively basic methods to assess the benefits of sponsorships and the value they may (or may not) bring to the bottom line. This article considers how to get closer to measuring true sponsorship ROI. 11 Sep 2008 07:09
Clever Shopper competition launches: know your retailers [ActivRetail]The Times and Sowetan daily newspapers are inviting advertisers, marketing managers and media planners to put money back in their pockets through its Clever Shopper weekly pages and competition. 4 Sep 2008 12:44
International designer sunglass launch hits the road Yellow Zebra Optical, in association with Fashion TV South Africa, is going on tour this September for the launch of the latest Police, Escada, Givenchy and Jean Paul Gaultier eyewear ranges. 2 Sep 2008 12:27
Egoli burger campaign becomes annual initiative In August 2007, Egoli partnered with Steers on the successful Project 4000, and, with the help of the public, managed to raise over R400 000 to feed the hungry. The idea was the brainchild of the Egoli stars and crew as a way to celebrate Egoli's 4000th episode. Due to this phenomenal response, Egoli and Steers have decided to join forces again this year, in conjunction with JAM (Joint Aid Management) under the new name Food4All. 1 Sep 2008 08:40
Colgate's comic call-to-action for Oral Health Month [ActivRetail] Aimed at creating awareness around Oral Health Month and the free dental check up initiative, Colgate-Palmolive has commissioned Mamba Media to create a stand-alone Colgate comic to run specifically in the Daily Sun newspaper on the 4 and 20 August 2008. 28 Aug 2008 13:19
Activia challenge: Guaranteed results or your money back Activia is challenging consumers to purchase the yoghurt from mid-August until October 2008 and take the '15 Day Challenge'. With its unique probiotic culture, Acti Regularis (patented by the Danone group), the yoghurt is a probiotic food that is scientifically proven to help stimulate the intestines to improve slow *transit time. If consumers are not convinced by the results they can claim their money back. 15 Aug 2008 11:11
Clicks offers support for women this Women's Day In support of the women of South Africa this Women's Day, August 9, 2008, Clicks is offering all women, health and well-being special offers and clinic services, as well as some useful advice to ensure that the women of this country maintain optimal health in order to successfully raise and nurture our next generation. 8 Aug 2008 09:41
Get a shot of James Bond's limited edition mobile Sony Ericsson, in an exclusive partnership between Sony Ericsson and MGM Pictures/Columbia Pictures, is launching a limited edition Titanium silver C902 Cyber-shot phone as used by James Bond in the eagerly awaited Quantum of Solace. The new mobile phone will make sure users are ready for any challenge, immersing them into the world of a secret agent with interactive 007 content and a spy-style game. 6 Aug 2008 13:08
Marketing is under threat [Prof Roger Sinclair] Marketing is under threat. First it was tobacco, now it is alcohol and food, next it will be motor vehicles, carbonated beverages and fast food restaurants. It is not the damage that these products are capable of that worries me; it is the attack on marketing as the cause that should concern the industry. 6 Aug 2008 10:17
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Winning R200 000 for correctly guessing the number of peanuts in Barman Larry's bowl is certainly a great way to start the summer and Gerhard Labuschagne from Centurion did just that when he guessed the bowl in the Savanna Winter promotion held exactly 392 peanuts. 3 Oct 2008 11:02
Kellogg's Coco Pops will be sending ten lucky children to the Makalali Private Game Reserve for their very own mini Game Ranger course with the new “Be a Game Ranger” competition. 1 Oct 2008 13:41
Activia is challenging consumers to purchase the yoghurt from mid-August until October 2008 and take the '15 Day Challenge'. With its unique probiotic culture, Acti Regularis (patented by the Danone group), the yoghurt is a probiotic food that is scientifically proven to help stimulate the intestines to improve slow *transit time. If consumers are not convinced by the results they can claim their money back. 15 Aug 2008 11:11
