From Russia with dent
[Jugoslav Stojanov and SAVRALA] Russian car lease market has ingredients for large expansion, but problems persist. And the South African experience? 7 Oct 2008 06:03
It's girl power!
Despite electronics, most girls 2-14 stick with traditional toys. 6 Oct 2008 07:16
Contact centres invest in CRM to improve customer retention
[Aphrodite Brinsmead] Enterprises are to up investment in customer relationship management (CRM) and unified desktop solutions in a bid to improve customer retention. 3 Oct 2008 06:14
Enviro-friendly cars important to buyers
A new Kelley Blue Book Marketing Research study finds that 61% of new-vehicle shoppers in the United States say it is important to purchase a vehicle from a brand that is environmentally friendly. 3 Oct 2008 06:01
How to survive the toughest holiday retailing season in 25 years
If the last few weeks have taught us anything at all, it's that no industry giant or business is recession-proof. Not even the last bastion of Wall Street's banking elite. In this time of economic uncertainty, recession fears have become self-fulfilling prophecies. Strategies have edged over from prudence into phobia, and the consumer conga line has slowed to a crawl. Grim economic reports continue daily, playing on the deep fears of retailers and consumers alike, magnifying market ebbs into tidal waves. 30 Sep 2008 11:24
Report points companies to potential trouble areas
The Global Risk Network has launched its second Global Growth@Risk report ahead of the Forum's Annual Meeting of New Champions in Tianjin, China. The report considers a number of short-term and longer-term risks to growth for both markets and corporations. 26 Sep 2008 11:27
Five steps to best-in-class sales performance
[Andrew Boyd and Alex Jefferies] New technologies are enabling customers to find out more about your company - and your competitors. This presents a new challenge for sales forces, which now have to interact with better-informed buyers. New Aberdeen research indicates five factors companies should focus on to improve their sales strategies. 22 Sep 2008 06:07
Top global brands' valuation down by US$67 billion
LONDON & NEW YORK: Independent brand valuation consultancy Brand Finance yesterday, Thursday, 18 September 2008, revealed the impact of recession on the 100 leading global and US brands - between January and September, the brand value of these top brands has decreased by 4.2%, a drop of US$67 billion. 19 Sep 2008 09:26
So many potential customers, so little follow-up
[Aaron Baar] For all the hundreds of millions of dollars US short-term insurance companies spend on advertising their car insurance policies, they're not getting a very high conversion rate. 18 Sep 2008 11:35
Study: US stores brace for worst holiday season since 1991
[Sarah Mahoney] A new forecast in the United States isn't just predicting a lousy holiday for retailers, it's predicting the weakest Christmas in 17 years, since the financial meltdown of 1991. 18 Sep 2008 11:17
If you package it, will she buy?
[JoAnn Hines] Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colours for the packaging. 15 Sep 2008 13:17
The top 10 lead generation mistakes by professional services
[John Doerr for AccountingWeb] Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren't enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in 10 very common ways. 15 Sep 2008 11:35
News junkies tune in all media
According to the 2008 biennial news consumption survey by the Pew Research Center for the People & the Press, audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. 15 Sep 2008 08:27
Next page>>
Connected by: Uninet
