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2010 fifa world cup news
Brand SA aims for the Barcelona 92 effect

[Tshepiso Seopa] South Africa has been given a pass mark of 75% by the football governing body for successfully hosting the Confederations Cup tournament. Now Brand South Africa is aiming at triggering the so-called Barcelona effect when it hosts the 2010 FIFA World Cup. 3 Jul 2009 11:36

Yes we can! Confed Cup boosts Brand SA

[Dr Nikolaus Eberl] When the final whistle blew at Ellis Park to signal the conclusion of the 2009 FIFA Confederations Cup, international football authorities were unanimous in declaring the hosting nation the biggest winner. [poll] 2 Jul 2009 11:07

Putting the appeal of Brand 2010 into perspective

[Chris Moerdyk] Of every 100 football fans considering coming to South Africa for next year's 2010 FIFA World Cup, I estimate that 90 will already have decided to come, while a further eight will be wondering whether they can afford it given the global economic meltdown and only two might still be vacillating as a result of crime levels in this country. 2 Jul 2009 10:21

Be proud, Visa tells Confederations Cup organisers

Visa has congratulated all parties involved with the organising and staging of the 2009 Confederations Cup, believing that the competition augured well for the FIFA World Cup in 2010, the cardholder announced yesterday, Monday, 29 June 2009. 30 Jun 2009 09:35

Why's the international press digging for 2010 dirt?

[Dr Nikolaus Eberl] At this week's LOC Press Conference, which was titled “First Week Review of the Confederations Cup”, it became apparent that certain sectors of the international media are determined to turn the spotlight away from the football field and onto the battlefield of portraying South Africa as a crime hub. 24 Jun 2009 12:15

Stop sensationalising crime, international media told

[Tshepiso Seopa] So far 12 games have been played and four are remaining in the ‘noisiest FIFA Confederations Cup tournament', and the event has progressed reasonably smoothly. However, the Local Organising Committee and government took international media to task on Monday 22 June 2009 over what they feel is the sensationalism of incidents of crime surrounding the event. 23 Jun 2009 12:36

Official Durban 2010 website launched

The official Durban 2010 website, designed to be the “one-stop-shop” for all information relating to the city and the forthcoming 2010 FIFA World Cup, was launched on last week by Julie-May Ellingson, head of Durban's Strategic Projects Unit. 15 Jun 2009 13:02

130 winners coming to Confederations Cup

A joint South African Tourism and Coca-Cola South Africa promotion last month has resulted in 130 people having won a trip to South Africa to attend the tournament, the organisers announced yesterday, Thursday, 11 June 2009. 12 Jun 2009 08:29

One year to go before 2010 kicks off in SA

[Bathandwa Mbola] In exactly one year from today, the biggest soccer event in the world will kick off in South Africa. 11 Jun 2009 13:13

FIFA rains on soccer piggy-back riders' parade

Some of those hoping to make a quick buck out of next year's soccer World Cup have fallen foul of FIFA by using its trademarks. 10 Jun 2009 13:35

Imperial Car Rental rebrands to Europcar

After almost two years of preparation, Imperial Car Rental officially became Europcar - and thus part of one of the world's largest car rental networks - yesterday, Tuesday, 2 June 2009. To mark the final stage of the brand changeover, an aggressive advertising campaign has just been launched across southern Africa, which includes Europcar taking to the skies. 3 Jun 2009 10:19

Mobile network operators must jack up service - ICASA

NEWSWATCH: The communications regulator has issued a blunt warning to South Africa's mobile service providers, reports IOL - get your house in order, especially in time for the 2010 FIFA World Cup, and provide the service you're obliged to provide or suffer the consequences. 1 Jun 2009 10:35

Get on board 2010 bandwagon by celebrating Africa

[Chris Moerdyk] One of the most asked questions that comes to me these days is how companies can get on board the 2010 bandwagon without falling foul of FIFA's strict ambush marketing rules. The answer is simple. 27 May 2009 09:21

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Dr Nikolaus Eberl
Yes we can! Confed Cup boosts Brand SA
Chris Moerdyk
Putting the appeal of Brand 2010 into perspective

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