[Dan Pinch] Here's a list of 30 things that we, as cross-discipline creatives in the King James Group, have learnt about running social media campaigns over the last year. 17 Mar 2010 13:21
[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23
[Herman Manson] The Loeries 2010 Call for Entries campaign launches today, Monday, 15 March 2010. Loeries CEO Andrew Human discusses this years' campaign theme, rule changes, 'pro-active' work and what's in store for the biggest (advertising) event of the year. [poll] 15 Mar 2010 10:00
The 2010 Institute of Practitioners in Advertising Best of Health Awards; the worldwide creative awards for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday, 9 April 2010. 15 Mar 2010 07:11
[Chris Moerdyk] A growing number of media owners in South Africa are finding that their regular advertisers are holding back on placing ads during June and July 2010 when the FIFA World Cup is on, and they're at a loss to understand why. I must admit it is mystifying. 11 Mar 2010 12:09
Having been in the direct marketing industry for 13 years, acclaimed Bernice van Rooyen joined Wunderman SA in January 2010 as the agency's Executive Creative Director. 4 Mar 2010 00:00
[Konni Hoferichter] Transpromo stands for transactional/promotional, or the use of existing customer communication to include customised promotional graphics and messages. This communication, such as statements and invoices, if done correctly, can produce the highest rates of return yet seen in the direct marketing sector. 3 Mar 2010 13:13
Cape Town's roads are buzzing with Lycra-clad cyclists training for the Cape Argus Pick n Pay Cycle Tour taking place on 14 March. MCM have been gearing up for the event, too, by putting together 40 000 Goodie Bags for the competitors with each hefty bag jam-packed with handy product samples. 26 Feb 2010 14:37
Kleine Zalze Wine Estate in Stellenbosch launched its innovative 'For the Love of Wine' marketing campaign in January 2010, when it called for wine ambassadors to sign up for the Four Seasons marketing and communication campaign. Following the selection of 58 of them, the response has been very positive for the estate. 24 Feb 2010 13:10
[Herman Manson] The opening speaker at the 2010 Design Indaba Conference, the famous graphic designer Michael Bierut, gave a humorous presentation filled with some valuable lessons for graphic designers. The conference opened this morning, Wednesday, 24 February 2010. [view twitterfall] 24 Feb 2010 12:16
The Creative Circle results December 2009 and January 2010, which were held back for judging together because of the end-of-year slow-time, are finally in. 24 Feb 2010 11:51
The King James Group is joining the conversation with the launch of +one - a dialogue marketing team to integrate social media, word-of-mouth and community-building activity across its campaigns –t announced this morning, Tuesday, 23 February 2010. Consisting of a creative team pulled from across the different agencies within the group, the objective of +one is to blend PR, web, media, design and advertising skills to form what it calls an “entirely new marketing discipline”. 23 Feb 2010 12:06
On the Dot, a media logistics company, has successfully won the tender to deliver the White and Yellow pages nationally to households, businesses and post offices. The contract is for a three-year period and seven million books per annum. 23 Feb 2010 09:51