AdExpo experiences high interest from industry - CADEK Media

The Mega Media AdExpo will be staged from 23-25 March 2010 at Sandton Convention Centre and is generating a lot of excitement and interest from the advertising and marketing industry. The organisers, CADEK Media, report that they experience an influx of pre-registrations from the industry. 18 Mar 2010 16:33

Can't measure PR and advertising? Yes, you can... - Chris Moerdyk

Advertising, PR and any other parts of marketing can be measured. Sometimes its not easy, sometimes it can be expensive but at all times it's entirely possible. 18 Mar 2010 13:53

AdVantage launches monthly legal column AdJudicate

30 things learnt about running social media campaigns

[Dan Pinch] Here's a list of 30 things that we, as cross-discipline creatives in the King James Group, have learnt about running social media campaigns over the last year. 17 Mar 2010 13:21

New corporate identity for Pyrotec - Pyrotec

Pyrotec, a privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently revamped its 42-year-old corporate identity. 16 Mar 2010 12:12

Is your packaging an advert for your product? - Pyrotec

Advertising: horribly expensive, isn't it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign. 25 Feb 2010 13:05

Euro RSCG gets results for Strepsil - Euro RSCG SA

Euro RSCG's Strepsils campaign, which flighted from January through November 2009, was based on two key insights. Research highlighted the target audience's belief that minor throat problems are not important enough to warrant Strepsils. Instead, the market was using regular candies and sucking sweets. 17 Mar 2010 12:18

Govt departments stealing ideas for friends?

[Chris Moerdyk] South Africa's new national sport - "Jobs for Pals" - has taken a new turn with allegations that government departments are stealing marketing ideas and passing them on to friends. 16 Mar 2010 11:56

Hammersmith achieve acclaim on international MTN ad - Hammersmith & Elephant

A commercial by Hammersmith & Elephant for Ireland/Davenport and MTN aims to show and/or trigger Africa's support for the 2010 FIFA World Cup. One guy's idea of wearing a soccer jersey to work spreads like wildfire and soon the whole continent is draped in their favourite teams' colours. 16 Mar 2010 11:24

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Creative agency Lowe Bull and OMO get down and dirty together - Lowe Bull

In the third film of a campaign to celebrate 'Dirt's biggest lessons', Lowe Bull Joburg and OMO, one of South Africa's most well-loved and recognised household brands, have created what could become one of the year's more memorable commercials by painting a proudly South African picture of community and the power of teamwork. 16 Mar 2010 11:00

KFC supports Crazy Entertainers

KFC has signed a sponsorship deal with the Crazy Entertainers, a group of performers from the township who perform on the streets, record skits, shoot movies with basic equipment, cut multiple DVD copies and sell them on the streets. They have played a key role in the increasing popularity of locally made, low-budget comedy DVDs that were inspired by the success of similar DVDs from Nigeria. 16 Mar 2010 06:48