[Lisa Botha] USING RESEARCH BETTER: Previously in our series on how to get the most out of SAARF's media audience currencies, I explained how a CHAID analysis can be a valuable starting point when first investigating a market. Here are two further tools which can help turn the SAARF data into media, market and brand insight.

[Jo Duxbury] Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them.

The TV Industry Emergency Coalition (TVIEC) is to meet Communications Minister Nyanda today, Friday 3 July 2009, in order to counter what the organisation says is false information from the SABC, and to make the minister fully aware of the impact of the crisis at the broadcaster on the TV and production industries. The TVIEC has issued the following statement...

[Issa Sikiti da Silva] Vulnerable and financially unsustainable African broadcasters, including the ‘mighty' SABC, which generate a big slice of their total revenues from advertising, are feeling the pinch of the current hostile economic climate as companies slash their marketing budgets and others just close. One marketing expert believes, however, that where there is a will, there is always a way.