Top FNB marketer seconded to 2010 OC FNB brand director Derek Carstens has been seconded to the 2010 FIFA World Cup Organising Committee (OC) as marketing and commercial chief officer, the OC announced yesterday, Thursday, 4 September 2008, at a press briefing. Carstens takes on the challenging task of marketing South Africa, in particular to overseas audiences, as the world focus shifts from the 2008 Olympics to SA as it prepares to host the festival of world football in 2010. 5 Sep 2008 09:07
Naspers buys into Afrigator BREAKING NEWS: Local social media aggregator startup Afrigator.com has sold a majority stake to MIH Print Africa, a division of the Naspers group, it was announced today, Friday, 5 September 2008. 5 Sep 2008 10:43
Effective sponsorship shapes the event [Emmet O'Hanlon] As the lead up to 2010 starts to gain momentum, sponsorship will increasingly come into focus as a communications activity. So what are the ingredients of a good sponsorship and what are the approaches that just seem to plod along? 5 Sep 2008 09:06
New publisher for Classic Car Africa Action Publications announced earlier this week that Cape classic car aficionado Fred Phillips has acquired Classic Car Africa magazine. The title has been part of the Action Publications stable since July 2004. 5 Sep 2008 09:02
The trouble with personality tests [Peter Gilbert] Personality tests are a popular component of many organisations' hiring processes. As these tests contend to measure traits and characteristics that remain stable over time, it is intuitive to believe information regarding candidates' individual differences in these areas would be helpful when making selection decisions. Yet evidence supporting the usefulness of personality tests in the hiring process has been called into serious question. 5 Sep 2008 09:00
Clever Shopper competition launches: know your retailers [ActivRetail]The Times and Sowetan daily newspapers are inviting advertisers, marketing managers and media planners to put money back in their pockets through its Clever Shopper weekly pages and competition. 4 Sep 2008 12:44
2009 Global Mobile Awards open for entries LONDON: Entries have opened for 2009 Global Mobile Awards and the penultimate round of its Mobile Innovation Global Competition, the GSMA announced yesterday, Wednesday, 3 September 2008. The GSMA's Global Mobile Awards are a platform for companies in the mobile industry to gain truly independent recognition for their work. 4 Sep 2008 10:46
Time for a radical change in advertising [Chris Moerdyk] The way in which products and brands are advertised and promoted is in dire need of a thorough makeover, as fewer and fewer consumers are seeing ads and, when they do, they clearly don't believe what they see. 4 Sep 2008 09:15
Luckin moves on up at Ogilvy Joburg Following Gerry Human's appointment as Ogilvy Johannesburg's chief creative officer, Fran Luckin has been appointed executive creative director. This further strengthens Ogilvy Johannesburg's management team comprising Julian Ribeiro (MD), Neo Mahkele (strategic planning director) and Sharleen James (director: account management). 4 Sep 2008 09:12
Four SA films to premier at international film festival Four South African films will premier at the Toronto International Film Festival (TIFF), being held 4 - 13 September 2008 in Canada, Toronto. Three of these films are funded by the National Film and Video Foundation (NFVF). 4 Sep 2008 09:07
Branding: a board's responsibility [Lindie Engelbrecht] Gone are the days when a company's brand - or reputation - relied solely on the efforts of marketers. While the more public efforts to build the brand may still be spearheaded by the marketing team, proactive plans to protect what is arguably the company's most valuable asset, its brand, should be executed by board members, as part of their role in guarding company interests. 4 Sep 2008 08:52
EXSA leads from the front - The Exhibitions and Events Association In a statement issued by the Exhibitions and Events Association, new member benefits are introduced according to market demand, and as dictated by experience from frequent interaction with members. Marketing initiatives cascade across the member value chain, including the supplier network and business associates of member companies. 5 Sep 2008 10:42
PR company or freelancer wanted for RAMP IT group - White Wall Web RAMP IT Group is looking for a PR company or a freelancer to work with the group on an ongoing basis to help build brand awareness and credibility for each individual company belonging to the group, as well leverage the group brand as whole. 5 Sep 2008 10:36
AMASA JHB gets networking on Facebook - AMASA Realising the potential of social marketing, the Johannesburg chapter of AMASA (Advertising and Media Association of SA) has added Facebook to its communication mix as a channel to forge online avenues of communication with current and potential members. 5 Sep 2008 10:17
FHM gets ahead in High Definition Television - UCM Always adapting, always innovative and always generating talkability: this is FHM. With the rise of the new generation of High Definition Television, FHM has submitted their first High Definition advert which can now be seen on the DStv HD channel. 4 Sep 2008 14:11
Want to participate in our online survey for the PONGOLA DAM?
At the end of October 2008, two respondents to this survey will be randomly selected to receive a two night stay for two people sharing at one of the lodges on the dam. The names of the recipients will be posted on this site.
Connected by: Uninet
BREAKING NEWS: Local social media aggregator startup Afrigator.com has sold a majority stake to MIH Print Africa, a division of the Naspers group, it was announced today, Friday, 5 September 2008. 5 Sep 2008 10:43
Following Gerry Human's appointment as Ogilvy Johannesburg's chief creative officer, Fran Luckin has been appointed executive creative director. This further strengthens Ogilvy Johannesburg's management team comprising Julian Ribeiro (MD), Neo Mahkele (strategic planning director) and Sharleen James (director: account management). 4 Sep 2008 09:12
Four South African films will premier at the Toronto International Film Festival (TIFF), being held 4 - 13 September 2008 in Canada, Toronto. Three of these films are funded by the National Film and Video Foundation (NFVF). 4 Sep 2008 09:07
Superbrands, the world's largest independent arbiter of brands, has finalised the independent Council for Superbrands South Africa 2008. 5 Sep 2008 10:57
Always adapting, always innovative and always generating talkability: this is FHM. With the rise of the new generation of High Definition Television, FHM has submitted their first High Definition advert which can now be seen on the DStv HD channel. 4 Sep 2008 14:11
