[Issa Sikiti da Silva] The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg. 10 Mar 2010 11:09
Dawn Rowlands, who has been with Aegis Media South Africa for many years, will become CEO of South Africa and sub-Saharan Africa from February 2010 onwards. This appointment will be to oversee the business growth in the whole region. 19 Jan 2010 07:28
The global recession is having some effect on mobile advertisers, but mobile advertising continues its strong overall growth, said the results of BuzzCity's quarterly Global Mobile Advertising Index, yesterday, Tuesday, 14 July 2009. The company is a global provider of wireless communities and consumer services. 15 Jul 2009 08:42
[Titus Kaloki] Amid the credit crunch and global economic downturn, firms are all trying to brace for a tougher future and this may only be achieved through intensive advertising using channels that offer value for money. In the year 2008, 20bn shillings were splashed by local firms on advertising. A big sum by any means. 2 Mar 2009 12:44
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and speed. 31 Oct 2008 11:33
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51
The Kenya Tourist Board will launch its first multimedia advertising campaign on CNN International, combining traditional TV spots with an online push comprising banner advertising and video pre-roll together with a run of print advertising in CNN's bi-monthly glossy travel magazine, CNN Traveller. 26 Aug 2008 15:21
Neema Wamai is the new managing director of Ayton Young & Rubicam Group's advertising division - Y&R Nairobi. She will oversee and help re-invent communication strategies for major client accounts in East Africa. 4 Aug 2008 15:29
[Carole Kimutai] The Ogilvy Public Relations Kenya campaign to manage and position the restructuring of Telkom Kenya has been voted the best in Africa. 6 Jun 2008 08:28
[Carole Kimutai] Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has announced a deal that will see it sell advertising on the leading search engine - www.google.com. 23 May 2008 11:46
Oracle Airtime Sales (OATS) has confirmed their agreement with media management agency Corporate Talk to further develop its African network. 31 Jan 2008 14:39
Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA. 31 Jan 2007 09:00
The Arrive Alive road safety campaign in Uganda was initiated as a vehicle to emphasize safe driving practices and reduce the number of accidents on Uganda's roads over the festive season. The integrated media campaign included radio, press and outdoor. 10 Jan 2008 07:20