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I will fight for my independence, vows New Age editor
[Gill Moodie: @grubstreetSA] The hugely ambitious plans for the launch next month of the government-friendly newspaper, The New Age, has got media circles buzzing. Personally, I'm with Prof Anton Harber on this one, who wrote when rumours of an ANC-aligned newspaper first started surfacing that it would be a good thing for the party to have an outlet to explain itself and its policies.
Beware of the survey of one
[Angelo Coppola] I'm tired. Tired of explaining to clients that when doing research on perceptions of a brand or a company, either within target markets or among media, that it's essential that we don't take the view or opinion of one person as the "be-all and end all". I'm also tired of trying to explain the dangers of basing an entire PR or crisis communications campaign on that opinion.
Are direct marketers better than marketers?
[Issa Sikiti da Silva] Direct marketing is a multichannel process that consists of talking to someone whose profile you know, including what the person does and the colour of his or her underpants, Direct Marketing Association (DMA) CEO Brian Mdluli told the audience this morning, Thursday, 29 July 2010, at the Michelangelo Hotel in Sandton, Johannesburg. The debate was hosted by the Journal of Marketing in association with Absa and Sappi.
BP adverts top 2010 Khuza Awards
[Issa Sikiti da Silva] British Petroleum (BP)'s 'celebratory' ads scooped seven accolades at the 2010 Khuza Awards held yesterday Wednesday, 28 July 2010, in the TV and radio categories - a rare silver lining for the embattled brand whose US oil spill has terribly messed up the environment and ruined livelihoods. The event took place at the University of Johannesburg. [video]
Karima Brown appointed New Age deputy editor
Taking up the position of deputy editor of The New Age newpaper on 2 August 2010 will be Karima Brown, currently the political editor of Business Day, TNA Media announced late Wednesday afternoon, 28 July.
Beware of the survey of one

[Angelo Coppola] I'm tired. Tired of explaining to clients that when doing research on perceptions of a brand or a company, either within target markets or among media, that it's essential that we don't take the view or opinion of one person as the "be-all and end all". I'm also tired of trying to explain the dangers of basing an entire PR or crisis communications campaign on that opinion. 29 Jul 2010 12:07


Are direct marketers better than marketers?

[Issa Sikiti da Silva] Direct marketing is a multichannel process that consists of talking to someone whose profile you know, including what the person does and the colour of his or her underpants, Direct Marketing Association (DMA) CEO Brian Mdluli told the audience this morning, Thursday, 29 July 2010, at the Michelangelo Hotel in Sandton, Johannesburg. The debate was hosted by the Journal of Marketing in association with Absa and Sappi. 29 Jul 2010 11:46




Worldwide web... it's a woman's world

RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 29 Jul 2010 10:46


BP adverts top 2010 Khuza Awards

[Issa Sikiti da Silva] British Petroleum (BP)'s 'celebratory' ads scooped seven accolades at the 2010 Khuza Awards held yesterday Wednesday, 28 July 2010, in the TV and radio categories - a rare silver lining for the embattled brand whose US oil spill has terribly messed up the environment and ruined livelihoods. The event took place at the University of Johannesburg. [video] 29 Jul 2010 10:42


New look FHM does well

The August 2010 issue of FHM, out earlier this month, had a visual refresh and new sections in line with its policy to refresh and redesign the magazine on a regular basis, which was last done two years ago. 29 Jul 2010 09:50


What's in a name, court battle

Stadium Management South Africa released a statement yesterday, Thursday, 28 July, concerning the name change tug-of-war between itself and FNB, which is now going to the South Gauteng High Court on 3 August 2010. In the meantime, Soccer City will be used to refer to the stadium. 29 Jul 2010 09:36


Journey of a brand, cowboy to urban knight

Described today as 'the best-selling beer in South Africa,' the award-winning beer Carling Black Label has had a 40-year brand journey that epitomises the changing nature of beer consumers in South Africa. 29 Jul 2010 09:23


News | from Biz Company Press Offices
Cutting-edge retail queuing system unveiled - Global Access

Intelligent Queuing (IQ) is the latest innovation in queue management solutions. Created by Global Access, IQ combines practical queue management with animated point-of-sale marketing communication, delivering both via LCD television screens, and can be used in various retail and service businesses. 29 Jul 2010 12:34


Thebe forms new sponsorship and marketing division - Thebe Exhibitions

The Thebe Exhibitions and Projects Group (TEPG) has announced the formation of a new division - Think TEPG - that will be responsible for sponsorship and brand relationship management. 29 Jul 2010 12:24


Corporate hospitality available for Vodacom Tri-Nations - SAIL

Why watch the Vodacom Tri-Nations rugby from the stands, when you can enjoy food and drink as well as some of the best seats? SAIL's corporate hospitality viewing areas are well known for their atmosphere and good quality for money and they have a variety of viewing packages available at all three venues. 29 Jul 2010 08:50


Marketing Analytics: SA companies must shape up - Cambrient

Analytics guru, Antonio Petra, Head of Digital Strategy at Cambrient, a company that specialises in digital marketing and Web development services, discusses why Web analytics can literally change the way of doing business for the better, and why South African companies should step up to the plate. 28 Jul 2010 15:30


LOW FAT signs up Tyres in Transit - LOW FAT Internet & Email Marketing

Tyres in Transit approached LOW FAT Internet & Email Marketing and Just Imagine to assist with the online and traditional launch of their company. Tyres in Transit is a mobile tyre fitment company specialising in professional tyre fitment at your home or office. 28 Jul 2010 15:08


Delight your audience with a TollReach Spring FRESH! activation - TollReach

From 23 September around 300 000 vehicles are expected to travel towards holiday destinations across the country for a much needed break. TollReach can provide you with the opportunity to put your brand in their hands, while they have the time to interact with your message and have the funds to respond to your communication. 28 Jul 2010 14:44


The new Companies Act and you - how to ensure you and your business are complying - BPW South Africa

As a director or shareholder it is imperative to be aware of the changes that the new Companies Act will have on your business. The International Federation of Business and Professional Women (BPW) will be hosting a couple of seminars that will keep you informed of the latest regulatory developments and how to comply with the Act. 28 Jul 2010 12:18


International news
UNITED STATES
Worldwide web... it's a woman's world

RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 29 Jul 2010 10:46




More international news...
Africa news
IABC hosts World Cup feedback session

South African communicators recently shared their key lessons learned around communication challenges during the 2010 FIFA World Cup at an event organised by the African chapter of the International Association of Business Communicators (IABC). The session was hosted in partnership with the IABC Brazil network ahead of the next World Cup, scheduled to be held in the South American country in 2014. 29 Jul 2010 12:22




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